Johnson & Johnson Philippines (J&J Philippines) kicked off the outreach program dubbed as “#BeNextPeriodReady” in Paranaque, Metro Manila alongside ABS-CBN Foundation and Miss Universe Philippines, supporting Modess’ advocacy on menstrual health education.
Modess arranged a community engagement event attended by students from San Antonio High School where they discussed the importance of having the right sanitary pad partner for their menstruation needs.
Jason Khu, senior brand manager for Modess of J&J Philippines, talked about the reality that most teens experienced during the peak of the COVID-19 pandemic: A lot of young girls went through their first menstruation in their households while on lockdown, and it was the first time they were able to form menstrual health habits.
However, these young girls’ period experience will be completely different as they go back to having face-to-face classes, meeting up with friends, and engaging in more activities outside of their homes.
Modess is committed to help these teens improve the state of their menstrual health, hygiene, and habits, the next time they get their period.
“We as a brand are committed to continue in normalizing the conversation and be an inspiration to more teens to be next period ready. We are looking forward to meeting more girls in the future to continue our advocacy of menstrual health education. It is our hope that more and more #GenFree girls be able to make bigger moves with Modes,” said Aldellyn Po, Marketing Manager for Feminine Care, Johnson & Johnson Philippines
ABS-CBN Foundation also joined in advancing the advocacy on menstrual health and hygiene for our young girls. ABS-CBN Foundation wants to be involved in this movement by helping distribute 2,500 menstrual hygiene kits to different schools and communities nationwide as young girls go back to in-person learning.
“Like always, we at ABS-CBN Foundation have always trusted J&J Philippines and Modess in continuing our shared advocacy on menstrual health and hygiene education. Together, the benefit of having girls learn and treat conversations like this as a norm will bring back a lot of lessons to them personally. As for kids receiving the kits, alam ko madami ang matutuwa at magkakaron ng bagong approach sa menstrual health ngayon matapos yung conversations natin dito with our panel,” said Levi Ambon-Rota, program head of ABS-CBN’s Bantay Bata 163.
Miss Universe Philippines, also in full attendance, participated in the #BeNextPeriodReady outreach program as they, too, believe that teenage girls today need to be educated about menstrual health and should have better access to products, like Modess, that would improve their menstrual cleanliness and sanitation.
Celeste Cortesi, Miss Universe Philippines 2022 and Anabelle McDonnell, Miss Universe 1st runner up, personally supported the event.
Cortesi said: “The need to bring this conversation into normal situations should come from a place of love and pride. Young girls should be proud that they are menstruating and can talk about it freely with other people, this way, girls can be ready together and be more open about the need for access to menstrual health and be next period ready. As for my connection with Miss Universe Philippines, we continue to inspire girls through our way of being relatable and campaigning the message heavily everywhere, so that young girls especially, will feel the need to value themselves as someone to be proud of.”