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Wednesday, April 24, 2024

Aristocrat Resto opens newest branch at the heart of Quezon City

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Manila, Philippines—The Home of the Best Chicken in Town is now at the center of the City of Stars. 

Aristocrat Resto opens newest branch at the heart of Quezon City
Proponents conduct the ribbon-cutting ceremony of the newly-opened Aristocrat Restaurant in Quezon Memorial Circle. Peter Paul Duran

The Aristocrat Restaurant, celebrating generations for Filipino tradition for the past 83 years is officially opened its fourth branch in QC, Thursday morning at the Quezon Memorial Circle.

This is their 17th branch overall alongside historic branches such as the one in Roxas Boulevard in Malate. 

Established in 1936, founded by the late Doña Engracia “Aling Asiang” Cruz-Reyes and her husband, Justice Alex A. Reyes, the Aristocrat has grown into a restaurant serving the same signature flavours and quality home-cooked Filipino dishes served by Lola Asiang more than eight decades ago to her very own children.

Looking back, the Adobo Sandwich originated from the Reyes family habit of having picnics at Luneta. Because there was always a need for meals-on-the-go, Asiang would pack easy to get food for her family to eat. She observed that many of the stalls in Luneta were serving American fare like hotdogs and hamburgers so she thought to make a Filipino version. She decided to use chicken adobo as her “palaman.” Soon her native sandwiches became a hit that friends of her children and husband would intentionally stop by their picnic spot just to get the taste of it.

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The popularity of her sandwiches in the park gave Asiang an idea for a “Rolling Food Store. “Much like the food trucks of today, they converted an old Ford car into a mobile canteen. The rolling food store would go around Luneta Park and the nearby areas serving the same food her family would eat during their picnics. By force of circumstance, the rolling store moved from Luneta to Dewey Blvd, now known as Roxas Blvd. Alex & Asiang decided to put up a restaurant in that same spot where it still stands today.

Now, countless people and families have tasted the brand of Pinoy cooking which sprouted from Aling Asiang’s simple idea of that rolling store. 

Welcoming all, the opening celebration was attended by the likes of Priscila Reyes Pacheco, President of Aristocrat Restaurant. 

The QMC branch serves Monday to Friday from 8AM until 9PM and is located at 1 Elliptical Road, Central Diliman, Quezon City. 

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