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SM Southmall launches See You Down South Campaign with Megan Young as New Face

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A new queen has joined the SM family — The ultimate mall destination in the South for shopping, dining, and leisure, SM Southmall welcomed sought-after celebrity actress, social media darling and former Miss World Megan Young as the new brand ambassador as part of the #SeeYouDownSouth campaign.

SM Southmall launches See You Down South Campaign with Megan Young as New Face
“Southmall is a gem in the South. It’s a very well-rounded mall and I can do everything here like shopping for the latest trends, being adventurous with food and just living in the moment with my friends and family,” said Megan Young, SM Southmall Ambassador.

Megan Young's sophisticated but warm and bubbly personality embodies the perfect representation of SM Southmall's brand. As the new face of SM Southmall, expect Megan Young with a series of special editions to grace the billboard, print and online world that will take center stage in the partnership. Among the projects in her pipeline is The Big South Sale happening from August 2-4, 2019 wherein shoppers can score up to 70% off on select items. Amazing deals are also in store for SM Prestige and SM Advantage cardholders. Plus, shoppers can get an instant raffle entry for a chance to win a brand new Suzuki Swift with every Php 3,000 single-receipt purchase at any SM Southmall Store.

See You Down South

With an expanded wing to house the best local and international brands, SM Southmall remains to be the top shopping, dining and leisure destination for Filipinos down South. To date, SM Southmall has more than 400 brands that cater to the Southerners premier mall experience, including the South’s only H&M Home, Sports Central and the first concept store of Dunlop in the Philippines.

This year, SM Southmall, under its “See You Down South campaign” affirms you can ‘shop the latest trends’ and ‘taste the world’ as they open more stores that will be a first in the South including Taiwan's popular milk tea shop, Tiger Sugar and Hong Kong’s popular mango dessert, Hui Lau Shan. The mall also announces the coming of a Black Scoop Café and the first Innisfree in the South. Popeye’s will be opening another South branch by way of the mall.

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The mall invites you to ‘live the moment’ with its unique leisure activities like Bounce, the South’s first and only trampoline park. Moviegoers can also bet on SM Southmal's superior cinema experience with luxe options such as the IMAX Theater and the newly-opened Director's Club Cinema complete with butler service, plush leather seats, and a Dolby Atmos sound system. In the coming months, SM Southmall will introduce more immersive experiences for mallgoers.

SM Southmall launches See You Down South Campaign with Megan Young as New Face
Executives of SM Southmall’s See You Down South Launch (from left to right): Anthony Cosue, Mall Manager; Stephanie Dela Peña, AVP – Marketing; Megan Young, SM Southmall Ambassador; Bernice Baculi – AVP – Operations; Kimmi Siu Dewar – AVP – Leasing.

With these latest developments, SM Southmall is surely taking every Filipino's mall experience down South to a higher level. For more information about SM Southmall, you may visit www.facebook.com/southmall on Facebook and @smsouthmall on Instagram. #SeeYouDownSouth

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