Known for sharing the happiness among the Filipinos for decades, Coca-Cola welcomed Popeyes Philippines with a partnership to deliver the taste of America's famous fried chicken together with Pinoy’s forever favorite mealtime partner, an ice-cold Coke.
"Today, our journeys intertwine as we mark a fresh beginning for both brands—a new partnership. Coca-Cola is honored to have Popeyes as a partner here in the Philippines, a country that loves delicious comfort food like fried chicken, as much as they love an ice-cold Coke," said Coca-Cola Philippines Director Bruce Bernett.
It was already one month ago after the first Popeyes branch was opened in Arcovia City, Pasig City under the Kuya J group. It lies far from the busy cities of Makati, Quezon, and Manila, however, more Filipinos are coming to taste and enjoy the bold flavors of diner's fried chicken. But to make it more special, a refreshing glass of Coke is added to your meal. Exciting, right?
“Coca-Cola is a valued partner in creating the perfect Popeyes experience. We are happy that they are part of our journey as we build the brand here in the Philippines,” shared Kuya J Group President Winglip K. Chang.
“We believe that this partnership is match-made in heaven,” he added.
Meanwhile, Coca-Cola Philippines expressed its excitement in partnering with Popeyes Philippines in delivering happiness and delicious food to the Filipinos.
"As the bottler of Coca-Cola Philippines, it has always been our goal to deliver our beverages and bring refreshing moments to each and every Filipino. This is why we are very excited to partner with Popeyes, a brand that, a[art from serving delicious food, creates an experience of happiness and comfort," said Coca-Cola Beverages Philippines, Inc. National Key Accounts Associate Director Cherry Flores-Du.
More than that, Popeyes also wants to give more Filipino-like menu to the Pinoys. Popeyes' first branch in the country adds Filipino-style spaghetti and new flavors—hazelnut and white chocolate—of their signature original honey biscuits that Filipinos will surely love.
Popeyes is also expected to invest P1.5 billion to expand its business. About 14 to 15 stores are expected to be opened this year. Kuya J Group is hoping to open a hundred more stores this year
“We just want to open as many stores as we can. We feel the market is still there to allow us to compete effectively. Price is competitive, we are similar to other brands,” he said.