"We are judged based on 55% of our appearance," said Arthuro Reyes “Arth” De Leon International Cabin Attendant Training School (ICATS).
"So it's important for us to work on our image to become successful," he added in Manila Standard’s talk with the executive at their office in Ortigas recently.
De Leon, Program and Training Head of ICATS, recently completed a Corporate Image Consultant Certification Course at the Sterling Style Academy in New York City which he sees is a sure-fire way to boost aspiring flight attendants to get ahead of the pack in their pursuit of their dream job.
“Actually na-experience ko rin dati nu’ng nag-apply ako. I didn’t know what to do, I didn’t know that there were actual step-by-step guides in how to dress for your corporate image, let’s just say that my first interview was a bust” he said in jest.
“If I may interject, I also had the same experience,” said Princess Joy Garcia in the short talk, who founded the training school with Carmelita Guiao and De Leon, whom she says is her “best friend since Grade One.”
“When I applied for my first job interview, I went through all the steps in the application but in the end, there was still something lacking, maybe looking back it had to do with my blonde hair (laughs),” she shared.
The course now enables De Leon to expand ICATS’ Campus and Corporate Image Program and help students and professionals look good and become more successful in life.
The expanded dress for success program is open to those who want to improve or enhance their corporate image and is exclusively being offered by ICATS, the country’s premier learning institution for flight attendants and the one of the only few TESDA-accredited flight attendant schools in the country.
“Among others, I was taught how to choose the right clothes based on the color of the eyes, hair, and skin; how to select the best fabric and texture of clothes to stand out in the corporate world; and how to pick the right outfit based on a person’s body. These are just some of the things you will also learn if you study at ICATS,” De Leon revealed.
He trained in Professional Degrees of Dress for Men and Women, Color Analysis, Body Analysis, Fashion Styles, Individual Personal Style Evaluations and Corporate Image Seminars, and Corporate Communication Style Development.
His expertise will increase the chances of aspiring flight attendants, companies, and students in getting a good job. At the same time, De Leon’s training will help ICATS develop a more comprehensive and effective campus and corporate branding programs.
“With this course, we can strengthen our program and become more credible. Aside from flight attendants, we like to improve the customer service of other companies like what we did for Victory Liner. By dressing right, employees can look professional and level up to the high standards of flight attendants when it comes to the clothes they wear,” he explained.
With ICATS’ Campus and Corporate Program, De Leon hopes that fresh graduates will get the jobs they deserve. Company employees will also benefit from the program since it will improve their appearance and contribute to a high degree of professionalism in the workplace.
Other companies that have benefitted from ICATS Corporate Image Program are SEAAIR, Megaworld Corporation, China Bank Savings, United Pharma Plus Inc., and the Philippine National Bank Savings.
Studies show that wearing the right clothes will not only make you look good; they can also make you more productive and more successful in life. Scientific American said a good wardrobe can improve thinking and negotiating skills as well as boost hormone levels and heart rate to give a person the confidence to succeed.
“When you look good, you feel good and you do good,” he said.