Lawson, the latest Japanese convenience store chain to venture into the Philippine market, is considering other product offerings to differentiate it with competitors.
One product offering that the joint venture of retail tycoon Lucio Co’s Lawson Asia Pacific Inc. and Lawson Inc. of Japan is thinking of is in-store cooking in Lawson’s stores.
While other convenience store chains in the country focus on offering ready-to-eat meals to customers, Puregold president Leonardo Dayao said Lawson planned to do something different, like in-store cooking with emphasis on Filipino food with Japanese influences.
Whatever that means, we will soon find out as Puregold starts rolling out 50 Lawson stores in 2015 with the first to be opened sometime in February. It plans to open 200 company-owned stores before venturing into franchising.
Lucio Co’s initial target is to put up stores within Metro Manila, especially within central business districts and nearby universities.