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Pancake House removes movie posters

Max’s Group Inc. has started refurbishing the branches of newly-acquired Pancake House, bringing back the old cabin or “country living style” concept to replace the Hollywood theme.

Max’s Group corporate communications officer Bobby Simborio said a major change would be the removal of the big blockbuster movie posters that were placed prominently inside the Pancake House stores. Structures within the stores will also be changed into mostly wood-based furniture, he said.

“We started with enhancing the logo and then we will change the structure inside the stores,” Simborio said.  The refurbishment will come in phases, as there are over 100 Pancake House stores all over the country. 

Simborio said the Pancake House store in Lipa, Batangas became the first store that adopted the new concept.

The renovation of Pancake House stores may have been triggered by the rapid expansion in the Philippines of IHOP, a large pancake restaurant chain from the US. 

Max’s Group allotted P500 million in capital spending in 2015, including the renovation of its stores.

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