The Gokongwei Group is also widening its retail portfolio to cover the high-end and even neighborhood store segments of the market.
Robinsons Retail Holdings Inc. president Robina Gokongwei-Pe, in an energetic speech before the recent first annual shareholders’ meeting, disclosed that the company would launch two new retail formats, called Robinsons Selection and Robinsons Easymart.
The first Robinsons Selection will open in Burgos Circle in Bonifacio Global City in Taguig on August 29. The new store will have 2,500 square meters of shopping space catering to the broad middle-income market within the area.
The difference between Robinsons Selection and the usual Robinsons Supermarket is that one-third of the goods to be sold in Robinsons Selection are imported items directed at a particular segment of the market.
Robinsons Retail plans to open one Robinsons Selection in Makati if the pilot store becomes successful.
For the Robinsons Easymarket, Gokongwei-Pe said the company planned to open 10 to 11 neighborhood stores, mostly in the provincial areas, starting with Tarlac.
A typical Robinsons Easymart will occupy 300 to 800 square meters of land, bigger than sari-sari stores.
“This serve customers who do no want to brave the market to do their shopping and they want the stores to be right outside their neighborhood,” Gokongwei-Pe said.