ONE Esports made a huge splash in the country after landing a partnership with Unilever Philippines.
The esports arm of ONE Championship and the multinational consumer goods giant will work together on a campaign called ‘Gamers Assemble,’ which will featuring Unilever’s most popular male grooming brands Axe, Clear Men, and Master.
“I'm proud to announce that Unilever and ONE Esports are partnering to bring the “Gamers Assemble” series of challenges to the Filipino esports community,” said ONE Esports CEO Carlos Alimurung.
“Players now have the opportunities to compete in community tournaments to prove their skill and test their deep game knowledge in the ‘Master the Game’ quiz.
“Esports was born from the community, and it's great to provide more opportunities for the community to compete and engage.”
With community tournaments and various challenges, the campaign will become a fixture in Mobile Legends: Bang Bang, the top 5v5 multiplayer battle arena game in the Philippines.
‘Gamers Assemble’ will also engage gamers across the spectrum, from newbies to casuals to pro-level players, equipping them with tips and tricks, gaming stats, and other relevant content to help them level-up their game.
The campaign will culminate at the Mobile Legends Invitational in Jakarta in December 2020.
"As we navigate through challenging times distanced from each other, creating experiences that keep connections strong and bring people together becomes even more important,” said Country Media Manager of Unilever Philippines Macce Samarista.
“Online gaming has become increasingly relevant to our consumers as it provides a means to connect amidst the lock down,” she added. “Unilever Philippines is excited to partner with ONE Esports to support the gaming community and the cause of bringing people together through our brands. Gamers, assemble!"
“What are you waiting for? Join the Mobile Legends Bang Bang Community Tournament Powered by AXE Gaming on Thursday, September 3 6:00 PM (GMT + 08). Sign up now at https://battlefy.com/one-esports-mlbb-community-tournaments/mobile-legends-bang-bang-community-tournament-powered-by-axe-gaming-3/5f0714a9e791b5355fc75e7d/info?infoTab=details."