ONE Championship is among those who are most active when it comes to engagement on Facebook after landing in the Top 10 Most Engaging Sport Profiles on Facebook Worldwide list in a figure released by independent social media marketing Socialbakers.
The data was collected during the turn of the year up until 30 June, 2020, effectively catching the time frame during the pandemic, which had most people all over the world on social media due to the lockdown.
“Thank you to the greatest fans in the world for inspiring me and my team to dream more, do more, and be more in life!” ONE Chairman and CEO Chatri Sityodtong said in his Facebook page.
The Home Of Martial Arts landed in the eighth spot overall with 46,299, 362 interactions, barely edging out the National Basketball Association (NBA), which had 45,049, 463, and the UEFA Champions League with 44,730,539.
Right above ONE Championship are big time football clubs with the exception of the International Cricket Council, which ranked at second with 92,070,304.
Manchester United sits atop with 98,753,757 interactions; English champions Liverpool FC sits at third (83,770, 800), followed by La Liga (81,950,760). Spanish champions Real Madrid sits at fifth (64,130, 411), their rivals and Catalan giants FC Barcelona is at sixth (53,724,0250) while Chelsea is at seventh (48,011,257).
ONE is the only Asian representative on the list. And with the exception of ONE, the NBA, and the ICC, every entity on the list is affiliated with football, which comes to no surprise as the game is the most popular sport in the world.
The largest martial arts organization in the world has remained afloat in social media even though they had to hold off events for five months due to the pandemic. They have, however, been proactive in putting out highlights, athlete exclusive videos, and event watch parties.
ONE Championship returns to action with ONE: NO SURRENDER II on 14 August and ONE: NO SURRENDER III 21 August as The Home Of Martial Arts rolls out its string of live events in the new normal.
Catch it live on One Sports, One Sports+, and TV5 on Philippine television, or the ONE Super App.