Under Armour Philippines gathered the country’s leading athletes and sports science experts for #UnderTheArmour, a webinar on the key roles of mental toughness in sports.
The event is in line with the brand’s global campaign #TheOnlyWayIsThrough, emphasizing how mental toughness allows one to constantly improve, push beyond limits, and overcome challenges.
With conversations around mental health and wellness becoming more open, prevalent, and relevant, #UnderTheArmour presented an opportunity for the public to learn more about reaching tough goals, taking failures in stride, and working toward success from those who know these experiences best.
The Gold Standard
Setting the tone for the event and providing a concise discussion on mental toughness was Lyn Hazel Calawod, OTRP, a dialectical behavioral therapist, certified clinical anxiety treatment professional, and the founder & director of Neurobalance Occupational Therapy. She presented basic working definitions and components for mental toughness and outlines various methods for strengthening one’s willpower.
Headlining the webinar was the Philippines’ first Olympic gold medalist, weightlifting champion Hidilyn Diaz. Together with her sports psychologist, Dr. Karen Trinidad, Diaz shared the long, arduous, yet fulfilling journey toward the Tokyo 2020 Olympics and the mental preparations that they had to do alongside physical conditioning.
There’s No “I” In Team
Training, falling down, and coming back strong with a team—if there are people who know these experiences the best, they’re the likes of Jia Morado and Sean Anthony.
These top athletes talked how it’s like to develop and strengthen mental toughness in a group setting, sharing how it’s like to steel one’s willpower and courage in the face of team challenges, setbacks, and victories.
The Last One Standing
Combat sport veterans know that countless hours of training, sparring, and conditioning all get put to the test in just mere minutes. They get everyone’s help and support before the big match, but once they set foot on that mat or inside the ring, it’s all up to them.
It’s a familiar feeling for Brazilian jiu-jitsu world champion Meggie Ochoa and professional MMA fighter Mark Striegl. Both athletes have also won gold medals at the South East Asian Games—a testament to how their minds are just as tough and conditioned as their bodies.
Meggie and Mark discussed what takes place in their minds as they face their opponents, how they deal with setbacks and bouncing back, and how they balance self-improvement and working with others to secure that hard-earned win on the battlefield.
“Under the Armour” runs in line with the brand’s global thrust for #TheOnlyWayIsThrough, which represents the next exciting frontier for Under Armour. The campaign brings to life the real value of momentum—how momentum through work helps athletes push themselves to be better than what they thought possible, and how Under Armour technology—with groundbreaking product innovations like UA HOVR™, UA RUSH™, and UA Recover—is supporting those athletes constantly in search of incremental change in an effort to get better. #TheOnlyWayIsThrough becomes a rallying cry for the brand in an effort to motivate and inspire athletes around the world to put in the work, overcome challenges, and become stronger than ever.
The campaign video may be downloaded through this LINK. To get more updates, check out @UnderArmourSouthEastAsia on Facebook and Instagram and subscribe to Under Armour on Youtube.
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