Coming from the successful launch of their Comfort mask that takes personal protection to a higher level, Fine Guard introduces another groundbreaking innovation and product—the Sports mask. This latest variant is a highly effective anti-virus face mask for athletes and those with an active lifestyle.
Fine Guard is the world’s first and only reusable mask brand utilizing the multi-patented Swiss Livinguard technology, clinically proven to immediately neutralize and kill viruses and germs on contact with the added benefits of comfort, eco-friendliness, and cost-efficiency. However, it was observed that another degree of breathability is needed during exercise. As the rate and depth of breathing increase in the course of vigorous physical activity, so does the demand for an uncompromising mask that is even more breathable than what’s already available in the market.
James Michael Lafferty, CEO of Fine Hygienic Holding which is the creator and manufacturer of Fine Guard, shares, “We looked at different fabric technologies all treated with Livinguard until we came up with the Sport mask.” Designed for athletes and fitness enthusiasts, the Sport variant was developed with the help of Olympians. Lafferty adds, “We have Olympians endorsing the product that have trained with it, tested it, and helped us develop it, including Filipino pole vaulter, EJ Obiena, who use the mask in both training and competition. It is the only sports mask endorsed by the leading physicians of the Medical Wellness Association, for the prevention of infection.”
Fine Guard Sport is made of a blend of Livinguard-treated cotton and lycra to allow breathability tending to freedom of movement without limitation. It also guarantees superior protection via the Livinguard Technology, which has been proven in testing at the University of Arizona—as well as Berlin Open University and the University of Aachen—to kill 99.9% of pathogens including Covid-19.
Equipped with Velcro fastening system and silicone self-locking adjusters for a comfortable and customized fit, Fine Guard’s latest variant bridges the divide between safety and sport, bringing the best of both worlds to men and women committed to fitness.
A breakthrough technology that kills bacteria and viruses
The Fine Guard Sport with Livinguard technology sterilizes the air that passes through the mask while immediately killing bacteria and viruses before any can slip through. Unlike typical disinfectants, which kill harmful agents but can be toxic to humans, Livinguard’s revolutionary inactivation technology neutralizes germs safely by using charged ions to disrupt the membrane structure of bacteria and viruses, rendering them “inactive.” This technology, which has been certified as effective by the US Product Safety Labs, also prevents resurgence of pathogens that could survive and adapt. Ultimately, Livinguard users are guaranteed maximum protection without causing irritation to the skin as well as other potential dangers.
Two masks in one box
To ensure breathability that lasts throughout the day, Fine Guard Sport comes with a second mask that athletes and fitness enthusiasts can change to once the first mask already absorbs the user’s sweat in high capacity. Similar to professional tennis players who change shirts in between sets during competition, Fine Guard Sport users are encouraged to change masks once it has already absorbed much sweat to ensure breathability that would aid the user to last the entire exercise comfortably.
Environment-friendly and easy to clean
Unlike standard face masks which rapidly increase the rate of plastic pollution due to daily disposal, each Fine Guard Sport mask is reusable for over a year’s length since its Livinguard technology remains fully effective up to 50 washes. This, therefore, is a more mindful approach to staying protected because it positively affects both the user and the environment.
As a general rule, the mask should be washed at minimum of 1x per week, assuming regular usage; nevertheless, this frequency depends on variables including the user’s wear time and sweat rate, as well as surrounding air pollution. To clean, gentle hand washing in warm water is ideal. A bit of soap can be added if needed but powerful cleaning agents such as bleach or detergents should be avoided lest it renders the mask’s Livinguard Technology ineffective. The Fine Guard Sport must be air-dried after every wash.
A cost-effective solution
Fine Guard Sport is made of textile-based materials that are reusable and washable, which also offer savings for long-time use. While disposable face masks are typically priced in convenience stores around Php 10 to Php 20 per use, Fine Guard Sport mask can cost as little as Php6 per day.
Reasonable, comfortable, safe, and breathable, Fine Guard Sport is scientifically proven by wellness experts as the best mask for athletes and fitness enthusiasts. As for Lafferty, he chooses Fine Guard Sport as his mask not only for sports but for another everyday movement as well because of its seamless comfort and uncompromising protection. He shares, “This is the mask that I wear, and I think it’s a much bigger idea than just for sports because it’s the only mask that’s comfortable and that you don’t mind wearing. I can breathe completely normally and I’m still 99.9% protected.” He furthered his point by explaining the common man’s repulsion to masks due to discomfort, which is expressed by wearing it incorrectly. “The most important thing about a mask is that you wear it right. When you see people wearing it on their chin or below their nose, the mask is useless,” muses Lafferty. He thus concludes the role of Fine Guard Sport as the best mask because of its amazing breathability and protective qualities.
Exclusively distributed in the Philippines by RPG Distribution Services Inc., Fine Guard Sport retails for Php 2,195 and is now available in beautybar.com.ph (https://bit.ly/FineGuardSportatBBar) and select Beauty Bar stores. Soon to be available in Fine Guard Philippines LazMall and in other major retailers and e-commerce sites.
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For more information about Fine Guard products and their patented and proven Livinguard technology, visit www.fineguard.me.