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Thursday, April 25, 2024

PH SEA Games lures 6 sponsors

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With a new facility erected on a 9,450 hectare property ready for use by its participants and service levels prepared at par with Asian and world multi-sports events, the 30th South East Asian Games proved to be an attractive investment to a number of established sports brands.

Six companies entered into partnership agreements with the Philippine South East Asian Games Organizing Committee yesterday at the Kalayaan Hall, SM Aura, boosting the country’s preparation drive into higher gear. PHISGOC was represented by its Chairperson, former Department of Foreign Affairs Secretary Alan Peter Cayetano, Philippine Sports Commission Chairman William Ramirez, and Philippine Olympic Committee President Ricky Vargas.

 Atos, from Spain, who was designated as the official games management system provider of the upcoming games is a global leader in digital transformation having provided their solutions to past Olympic and Asian Games.  

Philippine Airlines, the nation’s flag carrier, will be the official airline carrier of the games tasked with transporting key delegates and officials from around the world.  

GL Events, based in France, is a world class provider of integrated solutions and services for past international sporting events will lead in doing overlays of 39 sporting venues to be used for the SEA Games.

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 Thailand based sports apparel company Grand Sport will be providing the uniforms for the workforce, volunteers and technical officials.  Asics, from Japan, on the other hand, will be donned by our national athletes in their official kits carrying the Philippine flag on their chests.  Official game ball and sporting equipments will be provided by Mikasa, Marathon and Molten, all brought in by Sonak Corporation to the country.

 Lastly, as this event aims to be the most viewed and most memorable games in the entire history of the SEA Games, Spain-based MediaPro Asia will lead the efforts in international broadcast while also being the official media rights and sponsorships partner of PHISGOC.

 All partners have  established their expertise in the Asian market, having worked with numerous Asian-level events in the past. The strong consensus is their wish to become part of the 39th SEAG seeing it as an opportunity to give back to the region which Is their consistent solid business public.

 “We win as one,” Cayetano highlighted the importance of unity and bringing people together. “Together, we can make this the most viewed and best hosted SEAG.”

 “More than just investing in this year’s SEA Games, you are investing in our country, our people, and the development of our athletes. Not only Filipino athletes but athletes of the Southeast Asian region,” said Ramirez in his speech.

 Touted as the biggest SEAG in history, the 2019 edition will feature 56 sports and 523 events spread across 39 venues in Subic, Clark, Tagaytay, and Metro Manila.

 Cayetano expressed his gratitude to the Duterte government for its unparalleled support particularly for building world class sports facilities, the first since 1934 when the historic Rizal Memorial Sports Complex was erected.

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