Mies, Switzerland—FIBA has signed a promotional partnership with Go for Gold Philippines, the leading lottery scratch card brand in the Philippines produced by Powerball Marketing & Logistics Corporation.
The partnership comes into effect immediately and provides the ability for Go for Gold to run promotions related to the worldwide FIBA competitions in the Philippines until June 30, 2020.
According to Powerball vice president for marketing Jeremy Go, the Go For Gold program is aimed to encourage more young individuals to pursue excellence through sports and is already involved with a variety of sports in the Philippines.
This new partnership is designed to generate overwhelming enthusiasm among Filipino basketball fans with the upcoming FIBA World Cup 2019, where the Philippines Gilas team will appear in their second consecutive World Cup.
Director General of FIBA Media and Marketing Services (FMMS) Frank Leenders said: “The national team competitions within FIBA basketball are key. We want to capture more attention and more followers for FIBA basketball.’’
“We want the fans to get excited about their national team moving towards our primary competitions. By seeking out partners in the Philippines and by bringing the FIBA Basketball World Cup Trophy to the country, we’re engaging our fans and helping them to feel a part of the World Cup competition this year,” added Leenders
The collaboration will be launched with the attempt of Go For Gold to break the Guinness World Record for the most number of people dribbling basketballs simultaneously at the same venue.
The record for most people dribbling simultaneously was 7,556 during an event organized by the United Nations Relief and Works Agency in Rafah, Gaza Strip, Palestine on 22 July, 2010.
Go For Gold are aiming for at least 10,000 dribblers during the upcoming event held at the Mall of Asia on 21 July.
Breaking the dribbling record will be followed by the FIBA Basketball World Cup 2019 Trophy Tour, presented by Aeroflot, where FIBA will showcase the finely-crafted World Cup trophy.
Go for Gold customers are encouraged to attend the event to register their cheer for the Filipino team in an effort to register the world’s largest virtual cheer.
Finally, Go for Gold customers will have the chance to win a trip to cheer on the Gilas team live at the FIBA Basketball World Cup 2019 in China.
The agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.