Heading into Season 3, it was time to show love and appreciation to the fans, teams, and partners across the region who made it all possible. Your passion for seeing Asia’s champions go head-to-head has driven our mission forward. That’s why this season, it’s Your Game.
EASL’s new logo and creative direction offer a clean, modern identity that matches the league’s momentum and vision. Asian basketball has consistently pushed boundaries and broken through on the world’s biggest stages. EASL’s new brand campaign — Your Game — tells the world that every city, every court, and every possession is part of the limit-defying experience you share with Asia’s top teams and athletes. Because without the fans, there is no EASL.
“We saw an opportunity to create a brand identity that not only stands out but stands for something,” said EASL Creative Manager Hadrein Damalerio. “It reflects our ambition to build the most elevated basketball platform in Asia. The design bridges our previous typography with added symbolic motion, capturing the rising energy of basketball across Asia and our commitment to push it forward.”
With the foundation of EASL’s Future Champions program in place, Your Game now sends an even louder message to up-and-coming youth players across the region — that their heroes once stood where they stand: with a ball, a court, and a dream they made their own.
“‘Your Game’ is more than a campaign — it’s an open invitation,” said Vice President and Head of Marketing Mat Morgan. “Whether it comes from us, our teams, or the fans, it always says the same thing: this league is for you. It’s personal, it’s cultural, and it’s built to welcome everyone into the story.”
In 2025–26, EASL is going bigger. More teams from more leagues. Three from Japan. A first-ever squad from Mongolia. And the league is just getting started. That means more regional rivalries, more hometown heroes, and more must-see moments — and the fans will be right in the middle of it all.