ColorManila, the country’s most aggressive ‘concept fun-run’ organizer, gears up for its biggest and most colorful event to date - the ColorManila Run Year 6, also known as CM Paradise Run, to be held on Jan. 2018 at the SM Mall of Asia Event Grounds, in Pasay City.
CMR5, which was held January of this year, saw a record-breaking, sold-out event with 12,000 participants joining the race. The event also got international recognition and was a Finalist for Asia Sports Industry Awards in Bangkok, Thailand, for both the Mass Participation category and the Best Integrated Marketing Campaign for a Sports Event category. The event also got featured in various news outlets in 13 countries, including Malaysia, India, Turkey and Spain, among others.
This year, they are targeting 15,000 runners who will get to enjoy the ‘Paradise-themed run’ which takes place on the first Sunday of 2018.
CM Paradise Run includes four race distances, 3K, 5K, 10K and 21K. The experience will take runners through various color stations with palm trees, garlands and hammocks. This will be capped off with the CM Color Festival where runners will get to groove and dance to the music of the DJ, as they simultaneously throw colored powder in the air.
A true Filipino start-up, ColorManila was started almost 6 years ago by Jay Em and Justine Cordero, with the vision of growing fun-runs in the country. Today, the company has seen over 150,000 runners join their various events, spread across the country from Ilocos Sur on the north to Davao, down south.
ColorManila VP Justine Cordero says, “We’re proud to say that ColorManila started as a passion project, which grew into a company. Throughout the years, we have seen runners who have been with us from our inception, whom we see every year. We’ve seen participants spend their life events with us, such as proposals, birthdays and anniversaries.”
Runners can also expect celebrities and athletes to join the event. In the past years, celebrities such as Karylle, Kuya Kim, Yassi Pressman, Dominique Roque, Sam YG, Bubbles Paraiso, Yael Yuzon, Katarina Rodriguez, Clea Pineda, Coach Jim Saret, Sheena Halili, Rica Peralejo, Jodilly Pelendre, Miss Earth 2015 Angelia Ong, Rovinson Fernandez, Miss Universe Maxine Medina, 1st runner-up Ms International Nicole Cordovez, Phil and James Younghusband, Melissa Gohing, Crystal Belo, Maxine Magalona, JC Intal, Elmo Magalona, Patricia Tumulak, Bb Pilipinas Ann Colis, Eric Virata, Toni-Toni, Gerard Pizaras, Jan Marini, Dominique Roque, Diana Zubiri, Bb. Pilipinas Zara Carbonell, Will Devaughn, Eruption and Volcanoes’ Chris Everingham were spotted in their events.