Bowling Hall of Famer Olivia “Bong” Coo brought a spark of inspiration to the Philippine launch of Fossil’s latest watch collection—the Nick Jonas “Machine Luxe” line—held at the Mall of Asia Game Zone and Bowling Center in Pasay City.
The four-time world champion and Guinness World Record holder shared tips and motivational words to influencers and special guests who took part in the bowling-and-dinner-themed celebration. Coo also presented Lucerne Group of Companies President Ivan Yao with a personalized bowling ball bearing her signature, along with a limited-edition stamp featuring her image.
The event coincided with the global debut of the Nick Jonas x Fossil “Machine Luxe” collection, which officially launched on August 20, 2025.
Global superstar, actor, and philanthropist Nick Jonas partnered with Fossil to create the bold new line that reflects his passion for watch collecting, his distinct style, and Fossil’s rich design heritage.
“It’s the use of materials that give this collection a distinct personality. They’re exceptionally personal pieces that elevate any look,” Jonas shared. “I’m excited to share my love of watches and this collection with the world.”
A lifelong watch enthusiast whose very first timepiece was a Fossil, Jonas described the partnership as a full-circle moment. The campaign, shot in his native New Jersey by renowned creative director and photographer Anthony Mandler and styled by Sydney Lopez, captures Jonas in settings that shaped his childhood, such as diners and bowling alleys—an intentional nod to nostalgia that mirrors the campaign’s connection to Fossil’s timeless appeal.
“Collaborating with the Fossil design team has been a dream come true. I still remember the excitement of buying my first Fossil watch after one of my early performances. I wanted to capture that same feeling for today’s customers, offering styles that are elevated and luxurious, yet still nostalgic,” Jonas said.
The “Machine Luxe” collection reimagines Fossil’s bestselling Machine platform with seven bold new watches. Among the highlights are:
- Machine Luxe Sunray Dial models in Blue Vignette and Gold-Toned, retailing at ₱13,950. The Blue Vignette version with a brown croc-embossed leather strap was a personal request from Jonas, inspired by a favorite from his own collection.
- Machine Luxe Automatic models featuring skeletonized dials and premium Japanese automatic movements, available in Gunmetal and Gold-Toned, priced at ₱21,250.
- Machine Luxe Stone Dial watches in genuine Malachite, Aventurine, and Marble, retailing at ₱21,250, with Fossil’s signature knurling detail extending to the bracelet for a bold, dressy appeal.
Melissa Lowenkron, Fossil’s Chief Brand Officer, praised Jonas’ authenticity and creative vision for the collaboration. “Nick Jonas has a genuine love for watches and a special connection with the Fossil brand, it being his first watch. His personal journey and nostalgic touch resonate strongly in the designs, which we believe will connect deeply with fans and collectors.”
The Nick Jonas x Fossil Machine Luxe Collection will be available in the Philippines beginning September 9, 2025 at Fossil stores located in SM Mall of Asia, SM North Edsa, SM Clark, SM Southmall, SM Lanang, SM Baguio, Ayala Malls Abreeza, Ayala Center Cebu, Robinsons Galleria, Robinsons Magnolia, and Evia Lifestyle Center.
