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Thursday, March 28, 2024

Akari to light up Premier Volleyball League ‘22

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Akari, one of the country’s biggest manufacturers and distributors of electronic products, levels up in post-pandemic times as it is set to join the Premier Volleyball League 2022, likely in the season-ending conference of the country’s premier pro league in October.

A long-time sports patron, Akari has supported the Adamson U squad during the 2019 Collegiate Conference on top of backing the sport in the grassroots level for years.

“We are excited to join the PVL. For Akari, it feels like we are graduating college since we are entering the pro ranks,” said Russell Balbacal, sports director of Akari Lighting & Technology Corp. “For years, we have been supporting grassroots and collegiate teams. We feel like this is the right time to go a level higher.”

In 2016, Akari backed Adamson’s men’s basketball, women’s volleyball and pep squads. The company also organized the Akari Cup, a youth volleyball tournament. Three years later, it supported the Lady Falcons, who captured the Collegiate Conference crown.

“We’re glad to welcome Akari to our PVL family. They have been in volleyball for so long and it’s good to see them go into the pro ranks,” said Ricky Palou, president of the organizing Sports Vision.

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Akari, which has named Mozzy Ravena as team manager, is currently building up for its maiden appearance, vowing to put up a formidable one given the depth of talents waiting to be tapped.

“Ang instruction sa amin is to form the best team possible. We are out to form a championship-caliber team in the shortest possible time,” said Balbacal.

With the PVL popularity and reach, Akari believes its participation will not only help promote the company’s advocacies but also the brand itself.

“We are excited because this will be a huge boost to our brand and will really help our marketing campaigns,” said Balbacal.

The star-studded Creamline topped the PVL Open Conference last April with the league eyeing to stage the PVL Asian Invitational next month while the season-ending Reinforced Conference is tentatively set in October. The other teams are Petro Gazz, Cignal HD, Choco Mucho, F2 Logistics, Chery Tiggo, Black Mamba Army, BaliPure and PLDT.

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