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Saturday, April 20, 2024

Galaxy Racer revs up for success in Southeast Asia with entry into PH

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Galaxy Racer, a world-leading esports, lifestyle and content organization, today announced its plans for the Philippines’ esports and gaming scene, which follows a partnership announcement with Tyronne Escalante Artist Management (TEAM) and a peek into an upcoming plan to expand into collegiate esports, that will further the growth of the industry in the country.

Shown here are (from left) Reza Afrian (Indonesia Country Manager), Athiti Sujarit (Thailand/Laos Country Manager), Mitch Esguerra (CEO of Southeast Asia), Marcia Guillermo (Philippines Country Manager), Melvyn Lim (Malaysia/Singapore Country Manager)

The Philippines esports market has over 43 million active gamers and is growing progressively at an estimated 12.9% annually, based on reports in 2021, presenting a scalable opportunity for Galaxy Racer in the Philippines. Riding on the esports wave, Galaxy Racer Philippines is investing in the country’s operations and is expanding its engagement through six business verticals—content production, gaming and esports events, content creators, esports teams, limited-edition merchandise, and a music record label, positioning Galaxy Racer as a global content powerhouse and market leader in the digital content industry.

Founded in 2019, Galaxy Racer is looking to engage with content-hungry consumers and drive the organization’s support for the Philippines’ emerging esports, gaming and content creator economy. Galaxy Racer Philippines is led by Mitch Esguerra, CEO of Southeast Asia, and Marcia Guillermo, Country Manager of the Philippines. The company also has over 100 content creators globally, garnering a reach of over 500 million followers, over 2.5 billion monthly views, including celebrities such as actress Sachzna Laparan and Ayeesha Cervantes, TikTok sensations Spencer Serafica and Janio Ezekiel, model and host Christine Samson, and model and gaming streamer Kristine Santamena.

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