“IN THE next 17 days, when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same.”
This was bared by Nike Southeast Asia Senior Director for Marketing Bulbul Khera at the global brand’s launching of the video “Unlimited You” and the unveiling of the majestic Unlimited Stadium–a space in the heart of Metro Manila’s iconic running hub.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought possible,” added Khera at Nike’s media launch at White Space in Makati.
The 200-meter state-of-the-art running track at the center of bustling Bonifacio Global City, is designed in the shape of a 100-foot sole print of the LunarEpic Low Flyknit, challenging Filipinos to unlock their potential through running events in the next 17 days from Aug. 5 to 21, coinciding with the Rio Olympics.
The stadium features a digitally enabled running track lined with LED screens bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
From 4 p.m. to 10 p.m. daily, runners are invited in a race against digital avatars of themselves–a neat feature of the track, motivating them to push and do more than they thought possible.
Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.
Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store.
For more information on the challenges and schedule of events at the Unlimited Stadium, go to www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.
Nike also released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.
The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.
The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:
Nike LunarEpic Low Flyknit (P8,095); Nike LunarGlide 8 (P6,295); Nike Free RN (P5,295); Nike Air Zoom Pegasus 33 (P6,295); Nike Zoom Streak 6 (P5,795)
Nike Air Zoom KD9 (P7,645); Nike Hyperdunk Flyknit 2016 (P9,895)
Nike Metcon 2 (P6,745)
Nike Air Max 1 Ultra Flyknit (P8,995)
To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila. Share your experience with #JustDoIt and #UnlimitedManila.