GMA Network’s new drama series Beauty Empire topped Philippine primetime ratings during its pilot week, outperforming rival programs across key viewership areas, according to Nielsen TV Audience Measurement.
A co-production between GMA Public Affairs, Viu Philippines, and CreaZion Studios, the show aired from July 7 to 10 and posted higher ratings than competitors Sins of the Father and Unchained Love.
In Total Philippines (PHINTAM), Beauty Empire earned an average combined (GMA/GTV) people rating of 4 percent, equivalent to 2.8 million viewers. This exceeded the 3 percent average rating of Sins of the Father (A2Z/TV5/Kapamilya Channel/Jeepney TV) and the 1 percent posted by Unchained Love (A2Z/TV5/Kapamilya Channel).
In Urban Philippines, the series recorded a 4.4 percent average combined (GMA/GTV) rating, or 1.9 million viewers. This was again higher than Sins of the Father, which drew 3.2 percent, and Unchained Love with 1.1 percent.
The series also became the top show on Viu Philippines during the same period.
Beauty Empire stars Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, and Ruffa Gutierrez as Velma Imperial. The story follows characters navigating rivalries and secrets in the beauty industry while confronting evolving standards of beauty and success.
The cast also includes Sid Lucero, Sam Concepcion, Choi Bo-min, Chai Fonacier, and Gloria Diaz in a special role.
The show was created by filmmaker Real Florido and screenwriter Rona Co of CreaZion Studios Creatives and is directed by Mark Sicat Dela Cruz.
Beauty Empire airs from Monday to Thursday at 9:35 p.m. on GMA Prime. It is also available for streaming on Viu Philippines and GMA Pinoy TV.
