Rising P-Pop group GAT is moving quickly to establish itself in the industry with two major milestones: the release of its debut single “Kakaiba” and the launch of its own fragrance line, GAT Eau De Parfum.
The five-member group, composed of Ethan David, Charles Law, Michael Keith, Derick Ong, and Hans Paronda, first gained attention with covers of James Reid’s “Huwag Ka Nang Humirit,” Juan Caoile and Kyleswish’s “Marikit,” and South Border’s “Rainbow.” Their version of “Daleng Dale” went viral and later became the soundtrack of the Viva One series Ang Mutya ng Section E, where four of the members also appear in the cast.
Just recently, GAT officially debuted with “Kakaiba,” a song the members wrote themselves with production support from Sweden’s The Kennel and local composer Kylu Garcia. The track, about the rush of young attraction, came with a video that featured stunts filmed during typhoon season.
“The first thing we shot that day was already the stunts, and our bodies weren’t fully warmed up yet, even though we stretched,” Charles said. “For me, the most challenging part was that first scene, which had all the tumbling.”
Apart from doing music, GAT is entering the lifestyle market with its own fragrance under Viva Beauty. GAT Eau De Parfum features cardamom, akigalawood, turmeric, frankincense, cedar, iris, vanilla, and amber.
The group selected the scent themselves. Ethan described it as distinct from other celebrity perfumes and gender-neutral.
“Perfume doesn’t really have genders, but I think anyone would enjoy this one,” he said.
Hans added that it has a “fresh and powdery scent — like the smell of just having taken a shower.”
For GAT’s fanbase, called TAGs (Together Always, GAT), the perfume is meant to provide a connection to the group while symbolizing what they call their journey of grit, growth, and greatness.
Hans said the inspiration for “Kakaiba” was simple: “We talked about it with MK and thought, what if the song is about admiring a girl from afar? We wanted it to feel youthful, like a teenager’s vibe of saying, ‘oh, I like this girl,’ and then seeing her and realizing she’s different from everyone else.”
“Kakaiba” is now available on major streaming platforms.
