BTS member V has been officially unveiled as the newest brand ambassador for Coca-Cola Korea.
On Thursday, July 31, Coca-Cola described V as “an artist who possesses both powerful energy on stage and a trendy charm in his everyday life,” making him a fitting representative of the brand’s values of passion, freedom, and excitement.
“Even on set, V uniquely conveyed the tingling thrill of Coca-Cola Zero through his signature aura and deep gaze, elevating the quality of the advertising campaign,” the company said.
In a statement, the K-pop idol expressed his excitement over the collaboration.
“I’m extremely delighted to be sharing a thrill that can be found in everyday life together with Coca-Cola, which I have always loved,” he stated.
He also teased what’s to come from the partnership.
“Starting with our ‘Best Coke Ever’ campaign, we’ll be showcasing the true value of Coca-Cola Zero in a variety of ways, so please give it lots of interest,” added V.
