GMA Network’s Sparkle World Tour is once again going places, with a renewed mission to bring joy and a sense of home to overseas Filipinos.
At a media conference held on July 31 in Quezon City, veteran comedienne Ai-Ai delas Alas and actor Ruru Madrid spoke about the emotional weight of performing for kababayans abroad, especially those who’ve been away from the Philippines for years.
Ai-Ai, who has performed in past international shows, shared how deeply moved she gets when performing abroad.
“Especially during Christmas, you see Filipinos tearing up while you sing a Christmas song,” she said. “It’s really touching. I love that feeling of being able to reach them even from far away.”
She noted how Filipino fans overseas rarely get to see local artists in person, unlike in the Philippines, where celebrities are often spotted in malls or events.
“They don’t see you every day. There’s a different kind of impact when you can hug and shake hands with them in person,” she said, adding that being able to represent the Philippines abroad is something she takes to heart.
Ai-Ai also described the tour as GMA’s way of giving back to its global audience.
“This is also a way for GMA—not just GMA Pinoy TV but the entire GMA Network—to thank those who, even after 75 years, continue watching from abroad,” she told Manila Standard Entertainment.
“Now we’re bringing happiness to them so they won’t miss their families, whom they haven’t seen in a long time.”
For Ruru, this year’s stop in Canada will be his third Sparkle World Tour, having joined previous legs. He said it’s always a humbling experience to connect with fellow Filipinos far from home.
“It feels great because we want to show them that they’re not forgotten. They’re also the ones who inspire us to keep working hard,” he said.
Fresh off winning Best Supporting Actor at The 8th EDDYS, Ruru said he’s excited to perform again for fans who continue to support him from abroad.
“The energy they give back to us is incredible. When you return to the Philippines, you feel recharged and ready to work again,” he added.
Ai-Ai also shared how lifestyle changes, like switching to an organic, gluten-free diet and keeping a regular workout routine, have helped her keep up with the demands of touring.
“I’m stronger now. The things I couldn’t do in my 30s, I can do [them] now,” she said with a laugh.
The Sparkle World Tour is part of GMA’s ongoing push to connect with global audiences through GMA Pinoy TV and live international events.
Apart from Toronto and Calgary in Canada, no other 2025 stops have been officially announced.
Other Sparkle artists joining the tour include Kyline Alcantara, Jessica Villarubin, Boobay, and Pepita Curtis.
