GoDaddy, AXN launch reality show to jump-start Filipino entrepreneurs

GoDaddy Inc., the company empowering entrepreneurs around the world, has announced Project GO, a new reality show for aspiring Filipino entrepreneurs to pitch their idea to Filipino business experts and compete for the chance to receive P1 million in funding to help jump-start their venture. 

GoDaddy has partnered with AXN Asia to produce ‘Project Go’ that  will provide Filipino entrepreneurs and small business owners a platform to kick start their innovative ideas into a full-fledged business online.
The show, which is focused on the spirit of local entrepreneurship, is designed to capture the full journey from passionate entrepreneurs with a great business idea, to creating a professional online presence for their idea, to pitching the idea to receive funding to grow. 

As the COVID-19 pandemic continues to impact the global economy and adds challenges for micro and small businesses, participating in the digital landscape can help these ventures succeed.

GoDaddy, in collaboration with AXN, the globally known general entertainment channel owned by KC Global Media Asia, is co-producing a five-episode, new reality mini-series. Open auditions runs until Sept. 2, with the winning contestant getting the chance to kickstart their venture online with GoDaddy.

“Project GO will open opportunities for more Filipino entrepreneurs to take the next steps in pursuing their business ventures confidently during the pandemic. Working with AXN, we want to encourage Filipinos to act now and make their idea real,” shares Tina Shieh, Marketing Director for GoDaddy Asia. 

“The show brings together different communities, teams, experts, tools, and know-how to take dreams to reality, with a beautiful and professional-looking online presence using GoDaddy’s integrated suite of online tools,” Shieh added.

To further support the Project GO campaign, GoDaddy has activated the GoDaddy Asia Facebook page to help reach, inspire, and connect with entrepreneurs, and equip them with insights and tips to launch and manage their own businesses. These insights can help small business owners and entrepreneurs realize the full benefits of being online.

 The audition process for Project GO starts with an open invitation to submit applications via Anyone who embodies an entrepreneurial spirit, a keen business mindset, or has an existing small business, is welcome to apply.

Twenty applicants with the most compelling ideas will have the chance to pitch to a distinguished panel of mentors and established Filipino business experts via video conferencing. Shortlisted entries will be based on the following criteria: originality, marketability, feasibility, and presentation performance. Business Mentors will select the top four big ideas whose entrepreneurs will participate in the next phase of the campaign where contestants undergo rigorous digital training and coaching to prepare them for the finale. 

“We wanted to reach out to individuals and businesses struggling through this pandemic. Creating Project GO with GoDaddy allows us to give opportunities to Filipinos and nudge them to rise above this crisis,” Avani Bhanchawat, Vice President, Affiliate, Media & Sponsorship Sales of KC Global Media Asia said. 

“Project GO serves as an avenue for those who want to make their dreams into reality. We believe this can help to motivate entrepreneurial Filipinos to move forward with their business ideas and help support the country's recovery,” Bhanchawat continued. 

Project GO is set to premiere on Nov. 19 exclusively on AXN channel.

Topics: GoDaddy , AXN Asia , Project GO , Avani Bhanchawat , KC Global Media Asia
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