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GMA Public Affairs launches campaign of hope to inspire Filipinos past COVID-19

A little ray of hope can light one’s journey in the darkness.

GMA Public Affairs launches campaign of hope to inspire Filipinos past COVID-19
GMA's “Nasa Puso Ang Pag-asa” campaign calls on everyone to instill hope and positivity in others by performing acts of kindness.
GMA Network stays true to being “Buong Puso, Para Sa Pilipino” as GMA Public Affairs enjoins all Kapuso to stay strong together during and after the COVID-19 pandemic through its latest advocacy campaign “Nasa Puso Ang Pag-asa.”

An on-air and online campaign, “Nasa Puso Ang Pag-asa” is calling on everyone to instill hope and positivity in others by performing acts of kindness—no matter how small. 

Over the years, Filipinos have proven the Bayanihan spirit instrumental in overcoming the effects of natural calamities — from typhoons, floods, volcanic eruptions, earthquakes, and other tragedies. But today, not only the Philippines but the entire world is at war with an unseen enemy, with no end yet in sight. Now more than ever, Filipinos need to help one another triumph over this crisis.

By asking Kapuso viewers and netizens to share their own stories of goodwill and kindness, “Nasa Puso Ang Pag-asa” aims to plant that little seed of hope in everyone’s heart so that more people can focus on the good, move forward and rise again.

“Nasa Puso Ang Pag-asa” also features the stories of health care and non-health care frontliners who selflessly perform their duties despite the risks, community heroes who go the extra mile to help others in need, and COVID-19 survivors who are now using their second lease on life to help those who are still battling the disease.

Their stories are reminders that even during the bleakest moments of our lives, love and compassion prevail. These testaments of hope are what GMA Public Affairs wants to share so that more people may draw inspiration from them — Dahil ang pag-asa nating mga Pilipino, nasa puso.

Launched on 24 Oras on May 19, “Nasa Puso Ang Pag-asa” viewers can watch the full video on GMA Network’s official website and GMA Public Affairs official social media accounts. 

Topics: GMA Network , “Buong Puso , Para Sa Pilipino” , GMA Public Affairs , COVID-19 pandemic
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