There’s always a sign when the movie is about to start. After a series of previews and trailers, you’d next see the logo of the film production company or studio that made it, signaling the start of the cinematic journey inside the theater.
And these logos are often recognizable to most people. Torch-bearing woman in her patriotic robes is associated with Columbia Pictures.
Who would forget the roaring lion of Metro-Goldwyn-Mayer, the mountain peak encircled with 22 stars of Paramount, the pegasus of Tristar, the castle of Walt Disney, the man fishing from the moon of Dreamworks?
Netflix found its recognizable icon through Tudum, the sound that comes with its logo playing right before watching Netflix or when a film or series is introduced.
“We knew we wanted to create something special for Netflix, and spent a year developing a sound that would tell audiences around the world that they were about to watch an amazing story unfold in their home. We needed something that would work before any genre and translate in any country, due to the massive global variety of our content,” said Netflix VP of Design Steve Johnson.
In creating the iconic sound, Johnson revealed that the streaming company wanted “a sound that communicates a lot in a very short amount of time and builds tension and resolves itself, like a good story.”
Netflix partnered with Oscar-winning sound designer Lon Bender to create Tudum – which is a combination of different sounds including the sound of wedding rings hitting against the side of a cabinet, the slowed anvil sounds and two muted hits, and the tonal swell nicknamed The Blossom created with a guitar by sound designer Charlie Campagna.
With much thought given to creating this iconic sound, it is not surprising that Netflix global fan event is called Tudum too.
This year, the virtual fan event, which happened on September 24 and 25, featured over 120 series, films, and over 200 talents. Netflix fandom discovered exclusive news, never-before-seen footage, trailers, and first looks, as well as interviews with Netflix’s biggest stars and creators.
Last year, Tudum debuted with 25 million views in 184 countries around the world.
Watching Tudum, here are the Korean contents you should watch out for:
1. Hellbound returns for a second season. Topping Netflix’s global series list following its release last November, Hellbound is a dark fantasy drama based on a webtoon series of the same title.
2. Korean version of Spanish series Money Heist is also making a comeback. While the first part of Money Heist: Korea – Joint Economic Area captured the magic of the original while giving audiences a Korean flavor to it, the second part will have more exciting action scenes and a heart-pounding chase scene any fan should not miss. Men in Hahoe masks will once again wreak havoc in a world where the two Koreas are close to reunification.
3. A different kind of chemistry finds its way into The Fabulous. Starring Choi Minho of Shinee and actress Chae Soo-bin, this Korean romantic series follows four best friends as they chase their dreams alongside fashion’s elite while juggling demanding jobs, romantic dilemmas, and wild nights on the town.
In the series, Minho plays Ji Woo-min, a freelance photo editor established in his profession and known for his attractive appearance. However, he struggles with finding passion for his work. Things change when he encounters Pyo Ji-eun (played by Chae Soo-bin), a PR manager for luxury brands, and the two find themselves in a blossoming romance.
Aside from the compelling plot which takes a hyper-realistic look at love, friendship, and dreams, tune into this new series for a stunning visual feast.
4. Fans who ship Moon Se-hoon and Shin Ji-yeon will have more kilig moment as Single’s Inferno goes for a second season. During the Tudum fan event, the duo got reunited as they took the fans in an Inferno Island tour to tease audiences on what’s to come in Season 2.
With a longer runtime of 10 episodes, Season 2 will see new hotties who make the infamous deserted island their home in hopes of meeting their perfect match. Will there be any love stories coming out of the show that are #relationshipgoals? Only time will tell!
5. After a year since it became a global sensation, Squid Game will return to Netflix. Making history with record-breaking wins at the Emmy Awards, Squid Game showed an exclusive look at an unreleased clip from Season 1, confirming the mysterious identity of the Front Man, during the global fan event.