SKY’s “Isang Daang Hakbang Sa Pagtutulungan: Kapamilya Virtual Run” raised more than P500,000 in donations, which can provide food packs to over 1,000 families or 5,000 individuals who are still struggling after the devastation caused by Super Typhoon Odette.
The four-week virtual run, which concluded last February 28, had almost 1,500 participants completing the run’s 100-step challenge, including actor Piolo Pascual, celebrity coach Rio Dela Cruz, and ABS-CBN Foundation’s Director for Advocacy and G Diaries host Ernie Lopez.
Several participants gladly shared their photos and videos finishing the challenge on Facebook and Instagram, using the hashtag #100HakbangSaPagtutulungan to encourage friends and family to join. Whether they completed the challenge safely indoors or outdoors, they enjoyed the opportunity to be active and healthy amid the pandemic while also being able to help others in a simple way.
Apart from the 100-step challenge, around 300 participants went the extra mile and completed 5K and 10K virtual runs to send larger donations for the victims.
“More than your donations, the time and effort you made to complete the challenge and share it on social media makes a big difference in inspiring others to also take a step towards helping our Kapamilyas. Every peso means food, clothing, medicines, home, and hope for our fellowmen in need. All of you greatly contribute to our mission to be in the service of the Filipino,” said Jaynalen Redondo-Roque, SKY’s head for Integrated Marketing and Airtime Business and the organizing committee head of the virtual run.
“Isang Daang Hakbang Sa Pagtutulungan: Kapamilya Virtual Run” was organized by SKY, in partnership with HBO and History, to support ABS-CBN and ABS-CBN Foundation’s “Tulong-Tulong sa Pag-ahon: Isang Daan sa Pagtutulungan,” the second phase of their fund drive for the benefit of Odette survivors.
As of March 17, ABS-CBN Foundation has delivered food packs to 207,029 families with the help of the donations. Even more families will be able to receive aid with the donations collated from this virtual run.
This campaign is under ABS-CBN Foundation DSWD Authority/Solicitation Permit, DSWD-SB-SP-00026-21, valid nationwide until May 28.