Leading media company GMA Network sustained its lead in the TV ratings game in Urban Luzon and Mega Manila according to the latest data from ratings service provider Nielsen TV Audience Measurement.
For the month of November (with Nov. 24 to 30 based on overnight data), GMA posted an average of 33.3 percent total day people audience share in Urban Luzon, outscoring ABS-CBN’s 29.6 percent. The said viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
The Kapuso Network continued to win in the afternoon block with 35.6 percent people audience share while ABS-CBN registered 28.4 percent.
GMA similarly led in the evening block with 35.3 percent versus ABS-CBN’s 31.9 percent.
Award-winning magazine program Kapuso Mo, Jessica Soho (KMJS) was still unbeatable in the number one spot in Urban Luzon’s list of top-rating programs for the month. It also kept its position as the most viewed program in the nationwide list.
Following KMJS in the list of top programs for November were 24 Oras, The Clash, The Gift, Magpakailanman, Beautiful Justice, Daig Kayo ng Lola Ko, Pepito Manaloto, Daddy’s Gurl, One of the Baes, Amazing Earth, Prima Donnas, Eat Bulaga, Wowowin, 24 Oras Weekend, and Magkaagaw.
Likewise in Mega Manila (with official data from Nov. 1 to 23), GMA Network recorded 33.9 percent average total day people audience share as compared to ABS-CBN which only managed to get 27 percent. Meanwhile, Kapuso shows took 18 spots out of the top 30 shows in the said area, which accounts for 60 percent of all urban viewers in the country.
Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV and CNN Philippines, among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, and 1 digital agency).