Majority of households nationwide still turned to ABS-CBN for their dose of relevant news stories and inspiring shows in July, leading the network to hit an average audience share of 45 percent, or 13 points higher than GMA’s 32 percent, according to data from Kantar Media.
Like in previous months, FPJ’s Ang Probinsyano (37.6 percent) remained as the top program Filipinos enjoy nationwide, followed by the action-drama, The General’s Daughter (31.3 percent).
Search for the Idol Philippines (30.1 percent) ended its first season with a bang as it kept its throne as the choice program of Filipinos on weekends, while TV Patrol (28.5 percent) retained its title as the most-watched weekday newscast nationwide.
The moving life stories in Maalaala Mo Kaya (24.8 percent) made the drama anthology a favorite among viewers every weekend, while Kadenang Ginto (24.1 percent) continues to strike gold in nationwide ratings for delivering intensely entertaining episodes to viewers.
Rounding out the top ten are Hiwaga ng Kambat (23.6 percent) and Home Sweetie Home: Extra Sweet (21.6 percent).
Meanwhile, ABS-CBN also won all time blocks in July, particularly in primetime and in the afternoon. During primetime, it recorded 47 percent, compared to GMA’s 31 percent. The Kapamilya network also registered 47 percent in the afternoon block (3:00 pm.m. to 6:00 p.m.), beating GMA’s 33 percent.
Likewise, ABS-CBN also ruled the morning block (6:00 a.m. to 12:00 nn) with an average audience share of 39 percent, versus GMA’s 30 percent and the noontime block (12:00 nn to 3:00 p.m.) with 44 percent, beating GMA’s 34 percent.
Meanwhile, the Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41 percent versus GMA’s 26 percent; in Mega Manila where it got 36 percent, versus GMA’s 32 percent; in Total Luzon where it recorded 40 percent, compared to GMA’s 34 percent; in Total Visayas as it garnered 53 percent, beating GMA’s 25 percent; and in Total Mindanao where it got 52 percent, while GMA only recorded 29 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.