The country’s most watched program FPJ’s Ang Probinsyano marked its third anniversary on-air by reaching another milestone and recording a new all-time high national TV rating on Thursday, Oct. 4.
The series hit a national TV rating of 47.2 percent, or more than triple that of Victor Magtanggol’s 15.1 percent, according to data from Kantar Media.
Viewers tuned in to the gripping struggle effort battle of Cardo (Coco Martin) to save former president Hidalgo’s (Rowell Santiago) daughter Aubrey (Ryza Cenon), the only person who knows that Lucas (Edu Manzano) is the mastermind behind the massacre of their family.
Meanwhile, for September ratings data ABS-CBN recorded an average audience share of 44 percent, compared to GMA’s 33 percent, still according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41 percent versus GMA’s 28 percent; in Total Luzon where it recorded 39 percent, compared to GMA’s 36 percent; in Total Visayas as it garnered 53 percent, beating GMA’s 25 percent; and in Total Mindanao where it got 51 percent, while GMA only recorded 26 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
FPJ’s Ang Probinsyano (43.3 percent) kept its throne last September as it celebrated its third anniversary, followed by the country’s most watched newscast TV Patrol (33.3 percent).
Also part of the top ten are Ngayon at Kailanman (28.4 percent), The Kids’ Choice (26.7 percent), Meteor Garden (24.2 percent), Maalaala Mo Kaya (24.1 percent), Wansapanataym (23.8 percent), and Home Sweetie Home (22.0 percent).
ABS-CBN was also victorious across all time blocks, particularly on primetime where it registered an average audience share of 47 percent, while GMA only got 34 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also led the morning block (6:00 a.m. to 12:00 nn) with an average audience share of 41 percent versus GMA’s 32 percent; the noontime block (12:00 nn to 3:00 p.m.) with 44 percent, compared to GMA’s 32 percent; and the afternoon block (3:00 p.m. to 6:00 p.m.) with 43 percent, beating GMA’s 34 percent.