Launching its second season, Coke Studio is set to bring back the Filipino sound on track with a mixture of genres by its 14 new artists aboard.
The studio launched the sophomore season with the theme “Homecoming” at the World Trade Center in Pasay, which revealed the artists who will perform every episode with their masterpiece without boundaries in expressing their musical creativity.
With a secret artist has yet been to unveil, the artists take the OPM to spotlight with their soon collaborations giving front row experience of tasting the feeling of fresh sounds to the Filipino audience.
Teemed with vocals and sounds, the revelation of the artists was wholeheartedly welcomed and drew cheers and chants to the fans.
As the young blood of OPM, the diverse lineup is ready to set the stage on fire. The Season 2 features IV of Spades, Ben&Ben, Sam Concepcion, Khalil Ramos, Quest, DJ Patty Tiu, Moira dela Torre, Shanti Dope, Juan Miguel Severo, KZ Tandingan, December Avenue, AJ Rafael, and Kriesha Chu.
The ebullient crowd enjoyed every performance in the launch with a soulful performance from KZ Tandingan, electrifying production by DJ Patty, IVOS’s out-of-this-world falsetto and funky beats, and Juan Miguel Severo’s straight-to-the-heart piece.
Also, jaw-dropping staging from Quest, impactful bars by Shanti Dope, stupendous singing of Khalil and Sam Concepcion, and heart-stopping sweet lullaby by Ben&Ben intensified the sound-filled event.
“We really want to help OPM get back on stage and being on the spotlight,” Coca-Cola Philippines Vice President for Marketing Stephan Czypionka pointed out.
“We’re telling stories of homecoming” he added as the studio wants to get closer to the heart of the Filipino audience by adding more emotions to every song of the artists.
The Coke Studio also wants to bring out the best of the music scene in the Philippines. He also recognizes the contributions of the millennials in realizing a concept for their musical platform in the country.
“OPM is a great genre,” he acclaimed.
“We started this experiment to bring OPM back into the spotlight where it belongs, we brought together icons of original Filipino music with young bloods, with very talented young artists,” he emphasized as the Coke Studio is a platform that truly showcases the talent and the greatness of music.
“It’s not only about geographical homecoming, it’s also about homecoming to your friends, homecoming to certain moments, homecoming to certain memories,” Czypionka concluded.
Moreover, artists from the previous season showed up with stellar performances. The Ransom Collective sang some of their songs, while Abra joined Nikki Gil, Lilet and 100 voices of Filipino teens performing the mash-up of Coke classic anthems.
Other alumni of the Coke Studio are Raymond Marasigan and Myrene Academia of Sandwich, Curtismith, Noel Cabangon, Reese Lansangan, Jensen Gomez of Jensen and the Flips, BP Valenzuela, Josh Villena of Autotelic, Eunice Jorge of Gracenote, Franco Reyes of FRANCO, Buddy Zabala, Ebe Dancel, Maysh Baay of Moonstar 88, Gabby Alipe and John Dinopol.
Season 1 undoubtedly gained success with 121 million still counting views of all the episodes on YouTube, three times hitting the trend list on Twitter, and had 13 songs among top 50 hits on Spotify.
The studio vows to make the season more exciting as music is a unifying element among Filipinos.
Coke Studio airs every Sunday at 11:00 a.m. starting Sept. 16 on its new home, ABS-CBN and can also be streamed on the Coke Studio PH YouTube channel.
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