‘Kita Kita’ breaks traditional movie norms

Romantic comedy films sell plots with the unwritten rule featuring hotshot couple. 

But times are changing. The big, young movie going market of today has developed a different take on embracing the idea of falling in live on and off camera. 

The people behind Spring Films – spearheaded by Joyce Bernal, Erickson Raymundo, and Piolo Pascual – makers of the hit Kimmy Dora series and Relaks It’s Just Pag-ibig, understand this new calling, proving the point by producing a movie that broke the norms and is likely to create a new trend in empowering the rom-com genre.

The touchingly innovative film Kita Kita, starring Alessandra de Rossi and comedian Empoy Marquez, was shot in Hokkaido, Japan. 

Empoy’s character is literally star-struck at Alessandra’s, though the latter can’t reciprocate because she’s blind. 

Believe it or not, the seeming odd pairing is now the talk of the town. Credit goes to social media for nurturing the idea of someone falling for someone’s affectionate character instead of her physical characteristics.

UNLIKELY PAIR. Alessandra de Rossi and comedian Empoy Marquez as lovers in romantic comedy movie, "Kita Kita"
De Rosssi plays a blind woman who is being taken care of the character played by Empoy. They’re in Japan and he obviously cares. She seems to be falling for him too, though she does not see him. 

Such plot make for a thrilling movie for audiences who will sure root for the two and wishing they end up together even after the eyesight of De Rossi comes back.

The pair is now billed “Alempoy,” with a little punch line to it  – “Ang love team na di mo inakala! or “The millennial love team.” Indeed, it is a love team of the new age.

“The movie is about finding love in unexpected times. Watching it will make us believe that love should be felt, more than seen,” says a movie insider, “ What matters is you have a sense of humor and you truly treat someone special and important.”

In cinemas on July 19, Kita Kita marks the first time De Rossi and Empoy team up for a project. A follow up movie tacking zombie apocalypse in in the works. Simply put, exciting times are ahead for these two stars who are yet to peak. 

Whether Alempoy is going to be a byword remains to be seen. But as far as big step is concerned, the team up is bound for a long, fruitful journey.

Topics: Kita Kita , Alessandra de Rossi , Empoy Marquez
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.