Set to deliver more zest and joy to the region, Southeast Asia’s leading eCommerce platform Lazada is welcoming the members of leading K-pop superstar Seventeen as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival.
Composed of 13 members, Seventeen is one of South Korea’s most acclaimed K-pop groups. The band burst into the international music scene with its creative musical experimentation and electrifying performance acts.
Seventeen’s latest EP Your Choice debuted at No. 1 on the Billboard Top Album Sales Chart, and its list of accolades include being nominated for ‘Top Social Artist’ at the 2021 Billboard Music Awards and winning the ‘Main Prize’ for four years at the Seoul Music Awards
At Lazada’s signature 11.11 Super Show on Nov. 10, Seventeen will take the main stage to perform its hit songs like “Left & Right” and “Ready to love”. The star-studded countdown will also feature top local celebrities in Southeast Asia coming together to celebrate hope and joy.
Appearances will include Agnez Mo, Tiara Andini, and Via Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Alden Richards, Bea Alonzo, and Maine Mendoza from the Philippines; Wang Lei, Jasper Lai, and Chief Discount Officer Royce Lee from Singapore; Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit, and JJ Kritsanaphum from Thailand; and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam.
Across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, shoppers can tune in to Lazada’s 11.11 Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting network GMA Network, and Lazada Philippines’ Facebook, Twitter, TikTok, and YouTube pages.
The 13-member K-pop group also stars in Lazada’s latest 11.11 short film, which transports the Lazada Happiness Ambassadors into Lazada World, a dynamic and fantastical realm filled with larger-than-life everyday objects and exclusive 11.11 rewards. Playfully dancing along to a special rendition of the global hit song “Low” by Flo Rida, Seventeen embarks on an adventure filled with surprising discoveries at every turn.