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Thursday, December 7, 2023

Jannine Weigel’s ‘Passcode’ unlocks huge streaming figures

Jannine Weigel’s debut single ”Passcode” has only been out for two weeks and its video has already hit a landmark one million views on YouTube. The euphoric dance-pop anthem is connecting on a huge scale, also racking up an eye-popping number of streams since release. 

Jannine Weigel’s ‘Passcode’ unlocks huge streaming figures
Thai-German pop star Jannine Weigel has released a single accompanied by a euphoric music video.

The single is accompanied by a dazzling video directed by Philip Rom Kulleh. Some of Malaysia and Thailand’s biggest TikTok influencers feature amongst the cast of the video, shot and produced in Kuala Lumpur, Malaysia. 

“Passcode” marks a watershed moment for Asian pop music and Weigel is set to be A-Pop’s first megastar. As well as the success on YouTube, streaming numbers are also edging towards the million mark and  “Passcode” has featured on influential playlists across all of the majors-leading streaming partners in the region. A raft of notable TikTok users including Darren Espanto andBertrand Tio have created videos using the song’s exhilarating sound and the #passcodechallenge hashtag has garnered 2.4 million views since release.

International success beckons for Weigel, who is a fresh breed of pop star. The 20-year-old is already huge in Thailand, where her infectious personality has converted into jaw-dropping social media numbers. She has 3.7 million subscribers on YouTube, 3.2 million followers on Facebook, 1.7 million on Instagram, and more than 570,000 on TikTok. 

Born in Steinfurt, Germany, Weigel moved to Thailand when she was 10. She made her first musical waves when, as a teenager, she uploaded cover versions of her favorite songs to her YouTube channel. Weigel became the first Thai singer to receive YouTube’s highly-coveted Gold Button.

“Passcode” is the debut release for RedRecords, the exciting joint venture between AirAsia and Universal Music Group. The label is dedicated to ushering in a new era of success for Asian pop music. 

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