Twitter partnered once again with MYX Philippines to bring back the power of Original Filipino Music (OPM) to every Filipinos’ home with its first-ever virtual celebration of the most-awaited MYX Awards 2020. The event, which went live on Twitter, garnered over 4 million Tweets globally.
Last year, netizens joined in the celebration by watching the livestream of the red carpet event and getting real-time updates on Twitter. But since we are all encouraged to stay at home, MYX Philippines continued to recognize the outstanding achievements in the local music scene by doing a special livestream of the whole awards show for music fans to watch and enjoy safely at home.
Prior to the event, fans and music enthusiasts were given a chance to cast their votes both on the website and Twitter by Liking or Retweeting official Tweets from MYX Philippines. Fans also showed their support by Tweeting their sentiments along with the official hashtag, #MYXAwards2020.
Just like the previous years, the experience would not be complete without the exclusive Twitter emoji especially released for awards show.
The award ceremony’s official hashtag dominated Twitter Philippine trends throughout the night. Constant streams of Tweets were about fans gushing about their favorites and showing that they were tuned in as every moment unfolded.
The event also highlighted the best and brightest local acts and music, and the most mentioned artists were BTS, SB19, Maymay Entrata, Edward Barber, and Halsey.
