While most of the world has been at a standstill due to the pandemic, Jordan Fall has been making the most of his time by creating music. A relative newcomer to the music industry, the Filipino-Canadian singer has been releasing songs online which have been met with growing acclaim.
The hip-hop artist recently released “Essential”, a sultry single delving into relationships in the new normal. The music video for the single was released on September 29 and has been steadily gaining views since its premiere.
“Essential” is a very personal song for Jordan, who based it on a romantic relationship he had during the COVID-19 lockdown. While the romance was short-lived, it pushed thoughts on relationships from the physical to a deeper connection at a time when the world was unsettled and the stress of isolation and social distancing was taking a toll on everyone.
“‘Essential’ is a personal timestamp song that is about a fast moving romantic relationship while the world stood still during COVID-19,” says Jordan. “It’s an expression of a rollercoaster experience — the transition process going from lust to the need of connection in a time of isolation. It’s designed with intent to inspire movement from my listeners. I want them to feel and dance with this grown and sexy musical offering.”
The video was by Keethan Krish, who has directed episodes of sci-fi show Dark Matter and superhero series Titan. This background might have played a part in the video which was set in a greenhouse built in an underground tunnel of an old factory in Hamilton, Ontario. To make the darker tones of the music illustrate the shift in the relationship from desire to obsession, the greenhouse setting gives the feeling of a science experience where one can see unexpected results.
Jordan will be releasing an EP soon, with Iranian-Filipino Kevan Yadzani serving as its creative director. Yadzani has worked with the likes of Justin Bieber, H.E.R., Brandy, and Sean Leon, who also worked with Jordan on his single “Serve$” that came out on August 17.
Jordan’s music is available to stream on Spotify.