The Korean Cultural Center in the Philippines treated mallgoers to stellar performances of aspiring Filipino talents during the recently concluded Pinoy K-pop Star at the Music Hall of SM Mall of Asia.
A joint project of the Embassy of the Republic of Korea in the Philippines, the Korean Cultural Center in the Philippines, and KBS World, in partnership with SM, the event highlighted the promotion of Korean culture through music. The event was also a wonderful opportunity for cultural exchange.
Ten participants in the vocal and performance categories vied to be the country’s representatives at the 2022 Changwon K-pop World Festival in Korea.
In the performance category, girl group ALPHA bagged the grand prize with their performance of “O.O” by NMIXX. PRINCIPIUM’s cover of “HOT” by Seventeen placed them second, while Project One’s dance performance to the tune of “JIKJIN” by TREASURE got them third place.
Joy Lorenze Locsin was hailed the grand winner in the vocal category with her iconic performance of “So What” by Hyolyn. Merry Mia Sinaguinan’s rendition of “My Sea” by IU won her second place, and Sandra Faith Dela Cruz placed third for her version of “Hello” by Kim Sohyang.
Korean Embassy Consul General Lee Kyooho led the distinguished panel of judges which included Anne Luis, Head of the Sentro-Rizal Cultural Affairs Office (NCCA); Dasuri Choi, content creator and celebrity; Happee Sy-Go, vice president and COO of Pulp Live World Production Inc.; and Joseph Francia, first vice president of GMA International.
The jam-packed K-pop Day started with a K-pop Open Stage led by the Philippine Kpop Convention Inc. (PKCI) that featured fan merch booths, games, and performances from K-pop fan cover groups and P-pop boy group VXON.
Rising P-pop girl group KAIA also wowed the audience with performances of their debut single “Blah Blah” and a cover of Le Sserafim’s “Fearless.”
A special awarding ceremony for the 2022 Pinoy K-pop Star Competition was held at the Korean Embassy.