Advanced Media Broadcasting System, Inc.’s (AMBS) flagship radio station, K-lite 103.5 FM, goes live in its new home studio at Level 2 of Starmall Shaw Boulevard in Mandaluyong City.
K-lite, a popular FM radio station since 1995 hits the airwaves with an expansive genre of rhythmic contemporary music hits from the 90s up to the present.
“This marks the beginning of our venture into the entertainment business. We only look forward to recovery, especially after the pandemic and we hope to be able to help our fellow Filipinos through this venture particularly in generating jobs. I’m proud and grateful at the same time,” says Manny Villar, Chairman of the Villar Group.
The radio station offers original funk vibes of the ‘90s to recent hits. Live stream is also available on channel 3 of Planet Cable TV in parts of Mega Manila and Region 4 CALABARZON subscribers. Listeners from around the globe can also tune in and stream live online through its website klite1035.com.ph or by downloading the Twitch app.
K-lite features the captive voices of two in-house disc jocks DJ Jaybee Jariol and DJ Aly Esplana.
DJ Jaybee, one of the original DJs of K-lite who recently made a comeback in April this year brings us her daily dose of lite favorites daily from Monday to Friday from 9:00 a.m. to 12:00 noon. DJ Aly, on the other hand, a newbie radio talent and a certified streamer slash gamer is the latest voice to jam during rush hour afternoons daily from 5:00 to 9:00 p.m. weekdays in a segment packed with a lively upbeat playlist.
K-lite’s comeback also includes a fresh format of a youth-inspired lineup as it opens exciting promotions such as the search for the next “K-lite Kampus Krew” open for all qualified students looking for an internship program and the “DJ Kampus Hunt” that is open to all aspiring voice talents aged 18 to 25 years old. Mechanics for the promotions are found on K-lite socials on Facebook, Youtube, and Twitch. Meanwhile, the station’s Tiktok page also hosts the “Do It, Duet Challenge” where participants can stitch their duet entry to DJ Jaybee’s sample for the student DJ search.
Listeners can also enjoy their favorite hits on 80s Wednesday and relax on the soothing playlist of Sunday slow weekends. True to keeping the warmest music vibe, followers may catch their favorite artists in live performances on a live jamming segment which was recently graced by top billers such as The Lily band, Ronnie Liang, Rachel G, and Silent Sanctuary as K-lite DJs shared the spotlight with an entertaining and lively Q&A delighting fans from anywhere across the country. K-Lite’s regular programming is heard from 6:00 a.m. to 12:00 midnight from Monday to Sunday.