Music streaming giant Spotify has launched a new playlist based on the listening trends of music fans across the country.
Called “The Philippines Discovers,” the tracks featured in this playlist reflect the most discovered artists of the Philippines.
Spotify powers an average of 11 billion artist discoveries each month. Our listeners are beyond curious and vastly open to expanding their taste in music and on Spotify, fans can discover their next favorite in a world full of new artists, songs and genres to explore. Just ask any Spotify user (between 18 and 24 years old); we’ve recently uncovered that listeners in this age group have a unique and somewhat unexpected taste for discovery.
“As the world’s most popular music streaming subscription service with more than 50 million tracks, both free listeners and subscribers are discovering more thanks to a truly personalized experience. Customized and curated playlists such as Discover Weekly and Tatak Pinoy help fans find the music they love as well as the ability to discover new favorites along the way,” says Jan-Paul Jeffrey, Head of Marketing, SEA, Spotify.
In Asia, Gen Z fans are bopping away to the hottest K-Pop music and some of K-Pop’s latest rookie bands ITZYand Spotify’s Early Noise 2019 feature - Tomorrow X Together - can be found within the most discovered artist list across Singapore, Malaysia, the Philippines, Indonesia, Taiwan, Hong Kong, and Thailand.
In the Philippines, more than 85 percent of artists being discovered on Spotify in this list are OPM artists, particularly local favorites. In fact, a lot of classic bands from the late ‘90s, such as Eraserheads and Parokya Ni Edgar, to the early 2000s, such as Silent Sanctuary, Hale, and Callalily, are still being discovered on Spotify.
The top 10 most discovered artists in the Philippines who have been discovered (played for the first time) by 18 to 24 year-olds in the past 60 days are ALLMO$T, This Band, JM de Guzman, Army Mallare, I Belong to the Zoo, December Avenue, ITZY, juan karlos, Ben&Ben, and Silent Sanctuary.
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