Smart is releasing today the exclusive behind-the-scenes video featuring the making of the epic Passion + Purpose campaign starring BTS. And at 5:00 p.m., fans can win exclusive merchandise and get a chance to take home a Samsung Galaxy S20 BTS Edition during the Pre-Show Event Live on Smart Official Facebook.
Then, at 6:00 p.m., log on to www.smartbts.com.ph using your Smart data (whether Prepaid or Plan) to catch the exclusive behind-the-scenes content. Fans can also subscribe to Smart’s Double Giga Video promo (2GB guaranteed every day for video apps + 2GB for all sites and apps) for as low as P99 valid for 7 days.
Directed by Goh Han Ki and produced in Seoul at the height of the global lockdown, the campaign featured the seven BTS members on different versions of The Penrose Stairs—symbolic of defying impossible situations.
It is set to two of the band’s most recent hits—the inspirational Life Goes On followed by the record-breaking hit Dynamite—appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging times.
“We are very honored to have this partnership with BTS that encourages the Filipino youth to keep their faith and continue pursuing their passion and purpose no matter the challenges the lie ahead,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
The Making of Smart + BTS (PASSION + PURPOSE) goes live tonight at 6:00, with a special feature on www.smartbts.com.ph
For more information and instructions on how to access the Smart + BTS microsite, check out www.smartbts.com.ph or on Smart’s official accounts on Facebook, Instagram, and Twitter.