ABS-CBN Entertainment has achieved another milestone by becoming the most subscribed and most viewed YouTube channel in Southeast Asia, as the media company strengthens its digital presence to make its content more accessible to audiences in as many platforms.
The YouTube channel topped all channels in the region after racking up 32.7 million subscribers and over 43 billion lifetime views as of February 2021, according to Tubular Labs, one of the most trusted global video measurement and analytics platforms.
“We thank everyone who subscribe to our YouTube channel and continue to watch ABS-CBN entertainment shows. We share this milestone with all our Kapamilyas who continue to love and support our programs. We will continue to create compelling stories and engaging experiences that give joy and inspiration to our audiences as we find more ways to reach and serve our Kapamilyas,” said Cory Vidanes, ABS-CBN’s chief operating officer for broadcast.
The channel’s subscribers can look forward to upcoming ABS-CBN shows this year, such as the inspirational series Huwag Kang Mangamba, Erich Gonzales’ La Vida Lena, Tagalized episodes of Jerry Yan’s Count Your Lucky Stars, Init sa Magdamag, and Almost Paradise, the first American TV series shot entirely in the Philippines and co-produced by ABS-CBN.
All of these will be made available on Kapamilya Online Live, which offers livestreaming and on-demand viewing of ABS-CBN shows and Kapamilya classics for up to seven days to allow them to catch up on the latest episodes.
“Kapamilya Online Live is a major contributor to the success of ABS-CBN Entertainment’s YouTube channel and offers a new viewing experience in the digital platform. We are grateful to our subscribers for regularly tuning in and appreciating the authenticity of interactions during the live chat and gap shows,” said Richard Reynante, ABS-CBN’s digital content publishing head.
Some of the most watched currently airing ABS-CBN shows on the YouTube channel include FPJ’s Ang Probinsyano, Ang Sa Iyo Ay Akin, and It’s Showtime,” shared Reynante.
While ABS-CBN Entertainment’s YouTube channel serves to augment the network’s total reach in the country beyond cable, satellite TV, and free TV, its success also proves that ABS-CBN’s content is able to cross borders and meet the growing demand for content online, said its digital head Jamie Lopez.
Other ABS-CBN YouTube channels that rank among the most subscribed and most viewed in the Philippines are ABS-CBN News (11.8 million subscribers and 7.4 billion views), Star Music (6.2 million subscribers and 2.5 billion views), “Pinoy Big Brother” (4.2 million subscribers and 2.3 billion views), Star Cinema (4 million subscribers and 1.2 billion views), “The Voice Kids Philippines” (2.6 million subscribers and 1.4 billion views), and The Squad Plus (2.8 million subscribers and 245 million views).
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