GoDaddy, Inc., in collaboration with AXN, premieres its reality series, Project GO, and introduces the expert mentors who will be guiding the entrepreneur contestants.
Joining Maggie Wilson on the show as mentors are successful, innovative leaders in their respective fields: Rappler’s Bea Cupin; the Tung Brothers (Mikko, Macky, and Mark Tung) of Ligo, and GoDaddy Marketing Director for Asia Tina Shieh.
The first episode airs today at 8:25 p.m. in the Philippines and regionally in Southeast Asia on AXN, one of the leading general entertainment channels owned by KC Global Media Asia.
Project GO gives Filipino dreamers the opportunity to hone their ingenuity and bring creative ideas to life, with the most striking business idea winning P1 million in funding at the end of the show.
Host and chief Mentor Maggie Wilson will share her personal insights and tips as the entrepreneur behind Acasa Manila.
The new program will adapt a semi-digital show format aimed at enhancing the viewership experience. The show’s host, Maggie Wilson, along with its varied and highly skilled roster of Mentors, will participate directly with the contestants. For cast members who cannot be physically on set, they will be connected via live stream to interact with those on set throughout the course of filming.
Accomplished lifestyle journalist Bea Cupin joins Wilson and Shieh as one of the show’s Mentors. With her vast experience working for a number of the country’s major publications, the current Lifestyle and Entertainment Editor of Rappler will teach contestants the nuances of understanding target audiences, communicating effectively, and identifying opportunities for their respective brands.
Also serving as Mentors on the show are the “Tung Brothers” Mikko, Macky, and Mark, company executives and third-generation owners of Ligo, one of the country’s top food brands. Mikko Tung is also the CEO of Odd Job Bob, a personalized home repair service, of which he and Macky are co-founders.
With their family’s 60-year legacy of business success and ability to understand the needs of rising generations of new consumers in the Millennial and Gen-Z demographics, as well as their experience as entrepreneurs in their own right, the Tung Brothers exhibit sound business acumen and foresight, making them strong and valuable Mentors for Project GO contestants.
Completing the panel of Mentors is GoDaddy Marketing Director for Asia, Tina Shieh. According to Shieh, “Project GO is all about giving people a fresh start, a chance to learn, and to enable Filipinos to connect with their entrepreneurial spirit.”
“GoDaddy admires the perseverance of Filipinos and is committed to helping them grow and thrive online. The truly successful entrepreneurs go all out to overcome challenges and make their ideas a reality,” Shieh added.
According to Derek Wong, KC Global Media Asia’s Vice President and Head for Production and Creative Services, “With the times constantly changing, there is a call to be proactive and innovative in designing shows that can offer rich content and quality entertainment. With technology on the rise and consumers digesting content differently today, we saw this as an opportunity to collaborate with GoDaddy to bring such a program to the AXN viewers.”
Weekly simulcasts will also be available on AXN Asia and GoDaddy Asia’s YouTube channels. For more information on Project GO, visit the official website: www.axn-asia.com/ProjectGO.
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