GMA New Media, Inc. (GMA NMI) Assistant Vice President for Digital Advertising Solutions Zari Leonardo was selected to be one of the judges for The Wires APAC 2020 awards.
The Wires APAC recognizes the very best use of advertising technology and marketing technology across all aspects of media sales and media buying, as well as celebrating the use of technology, expertise, and innovation within the industry. The awards program is organized by ExchangeWire, a reputable UK-based data and intelligence provider that delves deep into the business of martech, ad tech, and programmatic advertising globally. The Wires expanded into launching a separate program for the Asia Pacific region in 2019.
The only representative from the Philippines, Leonardo lends her expertise to carefully assess all the entries for this year’s awards as she joins the panel made up of 18 of the most respected advertising professionals and industry leaders in the region.
As AVP for Digital Advertising Solutions of GMA NMI, Leonardo has established operational efficiencies and processes to support simultaneous online campaigns. Since joining NMI in 2016, Leonardo has made great contributions to the company’s digital business, including the creation of the Digital Ad Solutions team, which has helped grow digital ad revenues by 300 percent. She has also developed and implemented advertising solutions such as Brand Talk, which include branded stories, native advertising, and social media advertising.
Prior to NMI, Leonardo was Head of Sales for Pep, Inc. under Summit Media, where she implemented first-of-its-kind advertising solutions and activation campaigns such as the SPIN Viewing Series, SPIN Sidelines, and the Pep List.
“It’s so nice to see such innovative executions, especially at a time like this when digital consumption is high. It is inspiring to see such creative and fresh executions. It is also quite validating that here at NMI, we have a deep and broad understanding of the latest tools, and the insight to determine which of these tools we should be investing in,” Leonardo expressed.
The winners of this year’s The Wires APAC will be announced virtually, with the date to be confirmed.
