All-in-one delivery app for premium brands

A new on-demand delivery app is arriving in town. Called PICK.A.ROO, it aims to help urban consumers transition to the new normal, stress-free, and conveniently. 

The closed beta version of the app will be available on Aug. 8, Saturday, for the first 188 invite-only users exclusively. This safe, hygienic, and contact-free delivery service brings only the best brands and products they love straight from the store to their doors.

Get peace of mind with PICK.A.ROO’s strict hygiene and safety protocols which include rapid testing of its over 1500 shoppers and riders, thermal scanner checks, and constant disinfecting of delivery bags.
Get peace of mind with PICK.A.ROO’s strict hygiene and safety protocols which include rapid testing of its over 1500 shoppers and riders, thermal scanner checks, and constant disinfecting of delivery bags.
“We are the country’s first homegrown premium delivery app, created and managed fully by experienced executives from top local and global brands and a proudly all-Filipino team. That sets us apart. We know that we already have numerous on-demand delivery apps in the market, but what makes us different is that we put premium brands available on the app, we give utmost attention to all parties involved -- customers, the stores, and our crew -- and most of all, we are providing a different kind of customer experience,” Crystal Gonzalez, PICK.A.ROO CEO and co-founder told Manila Standard Entertainment in a virtual interview.

“With the app, people residing in key cities will be able to access over 300 PICK.A.ROO - approved brands and shop all their must-haves in one seamless app; from Apple products, gourmet hotel food, local IG-trends, and Michelin-star restaurants, to daily essentials like groceries, medicine, home and kitchen, and all your stay-at-home needs. We want to differentiate and empower high-quality local brands and premium retailers by creating a curated online space for them,” adds Gonzalez.

The company had spent an entire year researching and planning a fresh concept that bridges the gap between premium offline brands and the growing online segment. With this vision in mind, they decided that to be able to create a unique all-in-one and on-demand premium delivery experience.

“We had to build our own homegrown start-up and redefine the Filipino’s shopping experience,” shares Kevin Tan, founder of PICK.A.ROO, the first start-up investment of AGILE Digital Ventures, which is the technology and digital investment arm of property giant, Megaworld.

PICK.A.ROO was thoughtfully created with the local community’s needs at its core. This is something we stand by, not only where our users are concerned, but to our entire team as well. Given the current conditions of the world, where safety and hygiene are of utmost importance now more than ever, FWD Life Philippines will provide life insurance to all our riders and personal shoppers. On top of providing protection, a financial literacy program will be rolled out too. 

Included in the growing list of PICK.A.ROO-approved establishments and brands are Central by Landers Supermarket, S&R, Manila Marriott Hotel, Sheraton Manila, Shangri-La at the Fort, Tim Ho Wan, Kam’s Roast, Hawker Chan and Tsuta, The Grid, Wolfgang’s Steakhouse, Paradise Dynasty, Las Flores, The Test Kitchen by Chef Josh Boutwood, The Parenting Emporium, Mothercare, Bodum, Gourdo’s, Joseph Joseph, MedExpress, Beyond the Box, and a Farm-to-Table initiative through Pickaroo’s Fresh Buys, among others. 

After downloading the PICK.A.ROO app on iOS or Android, users can quickly sign up by using their mobile numbers. The app’s easy-to-use interface is designed to suit all customers in need of the service, whatever age they may be. Users can also select their preferred mode of communication: Viber, WhatsApp, SMS. Voice call from our PICK.A.ROO shoppers or riders are also available, as well as access to the live chat concierge in-app. 

Users will be able to order from establishments with up to 10-kilometer radius from their location. This will give customers more options and also give retailers wider reach and sales growth. Introductory service fee starts at a very reasonable rate of P168 per delivery (P80 delivery fee and shopper fees at P88). 

Starting Aug.18, PICK.A.ROO will be opening up the app to more users in key cities in Metro Manila. The community can be part of PICK.A.ROO’s journey and vote for their favorite brands at and the cities they want the app to launch next by voting through a live online poll on or

Topics: PICK.A.ROO , delivery app
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.
AdvertisementGMA-Working Pillars of the House