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ABS-CBN utilizes digital leadership to keep Filipinos informed

ABS-CBN News is using its digital leadership on Facebook, Twitter, and YouTube to keep Filipinos informed about the COVID-19 pandemic and share stories of hope and bravery from patients and frontliners.

ABS-CBN utilizes digital leadership to keep Filipinos informed
ABS-CBN utilizes its digital leadership to reach out to its audience amid the shutdown of its broadcast operation. 
On Facebook, ABS-CBN News is the most liked local news account with over 18 million likes as it provides Filipinos the top stories in the country and the world like daily updates about COVID-19 statistics and government measures to fight the pandemic, the situation of vulnerable sectors during the quarantine, and livestreams of breaking news and select programs, including select shows of TeleRadyo and “TV Patrol,” which hit 8.3 million views in its digital return.

ABS-CBN News’ website news.abs-cbn.com, meanwhile, is also the choice of Filipinos for information, making it the top local news site in the country. In March 2020, as Filipinos sought to get updates on the COVID-19 pandemic, news.abs-cbn.com logged 58.8 million page views with 8.3 million average monthly users.

ABS-CBN News is also the go-to source of news on YouTube with 9.28 million subscribers and over 6 billion lifetime views since it was launched a decade ago, making it the most subscribed Filipino news channel on the video-sharing platform.  

Filipinos turn to ABS-CBN News’ YouTube channel to stream regional news to be abreast of the COVID-19 situation outside Metro Manila, watch award-winning documentaries like Local Legends and other gems from the network’s DocuCentral team, and catch episodes of current affairs programs like Rated KFailon Ngayon, and Mission Possible.

Among the notable content that ABS-CBN News has produced is its series of explainer videos about COVID-19 for NXT to help viewers make sense of the ‘new normal.’ ABS-CBN News NXT was also among the first to tell the story of faith and hope of a COVID-19 survivor (PH15) in the country, which registered 22 million views on Facebook and over 200,000 views on YouTube. NXT also featured stories of bravery from COVID-19 frontliners abroad including one on a Filipino nurse working at the epicenter of the COVID-19 outbreak in Italy that was viewed 13 million times on Facebook and over 300,000 times on YouTube.

Meanwhile, ABS-CBN News’ wide digital reach also stretched to Twitter, where it recorded 6.9 million followers. The platform allows Twitter users to check on real-time updates on the COVID-19 situation in the country.

ABS-CBN News’ leadership on all its online platforms solidifies its reputation as the country’s most trusted source of news, especially during the COVID-19 pandemic and boosts ABS-CBN’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties that appeal to a wide array of audiences.

While ABS-CBN’s broadcast operations was forced to shut down on May 5 following the National Telecommunications Commission’s cease and desist order, the network remains committed to serving the Filipino through its digital platforms, and other non-affected platforms like ABS-CBN News Channel on cable and TeleRadyo on cable and ABS-CBN Tuples.

Topics: ABS-CBN News , frontliners , COVID-19 pandemic , TV Patrol
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