News consumption is rapidly changing and social media is the latest platform that makes news more accessible.
On Thursday night, TV Patrol made history when it shifted from traditional broadcast to a purely digital platform making a fashionable and trending return.
The 33-year-old newscast, which was the last program aired on ABS-
Twelve hours after it was streamed live in full on Facebook, TV Patrol amassed almost nine million views, 88,000 comments, and 225,000 reactions. Its concurrent viewers, or the number of Facebook users watching at the same time, peaked at around 250,000.
On Youtube, it peaked at 75,000 with a total 800,000 playbacks as of this writing. The entire two-hour newscast runs with multiple ad breaks.
The return of the newscast two days after its halt was welcomed by countless memes and reactions on Twitter landing atop the list of trending topics on the microblogging site.