In a virtual media conference held Monday, Korean superstars and Smart Communications ambassadors Hyun Bin and Son Ye Jin revealed that they wanted to meet their Filipino fans who have been showing their unparalleled support for their projects.
But due to the pandemic, their fans would have to settle with the warmth of virtual love that they can share with them online since physical fan meet is still will not be possible.
Addressing their supporters during the virtual event, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”
Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”
Meanwhile, another television commercial starring the Korean superstars is in the pipeline. This was confirmed Jane Basas, SVP and head of Consumer Wireless Business at Smart, during a virtual media conference held Monday.
The telco executive shared that the second campaign will be for Smart’s postpaid plan.
While this development excites BinJin’s legion of fans, they still couldn’t get over with the couple’s Valentine’s Day surprise.
On Feb. 14, Smart delivered a video surprise that sent fans of the power couple into total frenzy. The TVC, which also featured the music of Ben&Ben.
But how was the telco able to pull off this TVC, which sees the couple together in one project after they made their relationship public?
In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”
Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”
Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”
Ben&Ben joins the ‘inevitable’
While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.
Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Phils, things started falling into place when it came to lending soundtrack and musical score for the TVC.
In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
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