Makati City Bakuna

Bea Alonzo’s secret finally out

Screen star Bea Alonzo made headlines recently when she cut her ties with ABS-CBN’s Star Magic and appointed Shirley Kuan to represent her as manager. It was a decision that her mother studio approved. In fact, the network even issued an official statement supporting her action and to confirm that she still remains a Kapamilya.

Bea Alonzo’s secret finally out
Bea Alonzo is the face of Beautederm’s latest product.
But that’s not the secret we are talking about.

The 33-year-old Unbreakable (2019) star has scored an endorsement deal with one of the country’s beauty and lifestyle superbrands. She is happy now that she is part of Beautéderm family. 

“It feels great! I’ve always been curious about the brand. I like how it progressed and how its family grew so fast,” says Bea. “A lot of my friends are part of the Beautéderm family, and I’m happy that I can finally endorse this brand alongside them.”

Bea further reveals that she is inspired after finally meeting Beautéderm President and CEO Rhea Anicoche-Tan for the very first time.

“I was glad to finally meet her in our shoot. I like being around strong and empowered women. I so am excited about our future campaigns.”    

Anicoche-Tan, who celebrated another fruitful year on Nov. 26, marked her birthday with Bea formally becoming part of her company’s growing list of celebrity endorsers. The actress is the face of the newest product Etre Clair Refreshing Mouth Spray.  

Since Anicoche-Tan started the company 11 years ago, it has always been one of her ultimate dreams to have Bea as part of the illustrious roster of Beautéderm Brand Ambassadors and the young CEO is ecstatic to have one of the brightest and most accomplished young actresses in the history of the industry in her amazing stable of endorsers.

“I admire Bea,” says Anicoche-Tan. “It has always been a dream of mine to collaborate with her as an endorser of Beautéderm. At first, it really seemed to be a farfetched dream because of the humble beginnings of the company so my team and I worked very hard until the day finally came when it became a reality. It took me 11 years to make my dream come true and Bea is truly worth the long wait. It was such a joy to deal with Bea and her manager, Ms. Shirley Kuan. She is so professional and so humble – she is everything that I imagined her to be. This is truly a wonderful birthday gift for me.”

Etre Clair, an antibacterial mouth spray, is part of the brand’s all-natural healthcare line as it is every consumer’s partner in health and beauté. Made with 100 percent organic ingredients, this mouth spray has potent antibacterial ingredients that help ease throat discomfort caused by harmful microorganisms.

Bea Alonzo’s secret finally out
The Kapamilya star with Beautederm’s President and CEO Rhea Anicoche-Tan
“These days, I use Etre Clair all the time, and I suggest for everyone to use it as often to protect ourselves, especially in these difficult times. Plus, it is organic and mint-flavored, it will leave your mouth feeling fresh,” says the Kapamilya star.

For more information about Etre Clair and exciting updates on Bea Alonzo and Beautéderm, follow @beautédermcorporation on Instagram, like Beautéderm on Facebook, and subscribe to Beautéderm TV on YouTube. 

Topics: Bea Alonzo , ABS-CBN , Star Magic , Beautéderm , Rhea Anicoche-Tan
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