Smarter move with Park Seo Joon

Smarter move with Park Seo JoonKorean drama superstar Park Seo Joon is in touch with his Filipino fans once again with the release of Smart’s latest campaign featuring the Itaewon Class actor in a new TVC.

Officially launched this afternoon, the television commercial sees the 31-year-old screen actor—also best known for his roles in the television dramas Kill Me, Heal Me (2015), She Was Pretty (2015), Hwarang (2017), Fight for My Way (2017), What's Wrong with Secretary Kim (2018)—interacting with a female talent (who looks very Pinay but actually a talent from Myanmar) in a scene that emphasizes the star’s romantic persona. He also delivers a few lines in Tagalog.

Smarter move with Park Seo Joon
Smart ropes in Korean superstar and ‘Itaewon Class’ actor Park Seo Joon to be the face of its latest campaign. 
In the TV commercial, Park Seo Jun says “K-Lang Yan”, a wordplay suggesting things will be fine and that Korean shows bring delight to viewers by enabling them to immerse in an alternative reality. 

“He’s very professional and made an effort to deliver those line so it was no longer needed to have them dubbed,” Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business, Smart, said adding that there will be another campaign to be released in a few weeks featuring the award-winning actor. 

“He’s aware of the huge fanbase that he has in the Philippines. He’s also aware of the previous campaigns we had with Son Ye Jin and Hyun Bin. His only request when we were talking to him, and his awesome management, was to make the campaign different and unique. So, we decided to play up his fun side and romantic persona,” Basas carried on.

“Like the two international endorsers we have, Hyun Bin and Son Ye Jin, Park Seo Joon is popular and well-loved by Filipino audience. He’s been a household name in the Philippines. More than anything, the endorsers that we have chosen are very professional, humble, and very successful in their careers. That’s something that we are really proud of,” Smart president and CEO Al Panlilio added.

Smart has signed up the Korean superstar to launch GIGA K-Video in a multimedia campaign. The mobile services provider has also partnered with Viu, a leading pan-regional streaming service operated by Viu International Limited, to launch the new GIGA K-Video data pack with Park Seo Jun as endorser.

Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience. 

“Filipinos and Koreans uphold common values especially when it comes to love for family and friends, and I think this is one of the reasons K-dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times,” Seo Joon said in a taped interview shared with the media during the official launch.          

To learn more about GIGA K-Video and Park Seo Joon’s Smart campaigns visit and follow the mobile service provider’s official accounts on Facebook, Twitter, and Instagram.  

Topics: Park Seo Joon , Smart , Jane J. Basas , Hyun Bin , Son Ye Jin
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